My passion for writing began during my 6+ years of advertising and consumer communications experience as Account and Campaign Managers. Since entering this line of work, I learned very quickly about the need for clear, honest communication and fell in love with the challenge of being able to eloquently deliver research, information and recommendations to my clients.
Read More »
The verdict? I have a gut that supplies a keen sense for what consumers are looking for and talents for providing realistic and honest solutions that have contributed to the...
WHAT TO EXPECT
The service I supply is pretty straightforward. I am 100% committed to delivering the best possible solution for the challenge presented. I love to collaborate with clients and supply options that will continually strengthen their brand and the consumer's connection to it.
What I expect out of my clients is the opportunity for an open, honest partnership filled with enthusiasm and excitement for their products and/or service. I'm not afraid of feedback and, in fact, encourage it.
First and foremost, I do my homework. While I am more passionate about some topics than others, I still put in the same amount of upfront time, making sure to ground myself with information such as industry trends, consumer wants and product innovation.
From there, the process really depends on the assignment. If direction is needed, I typically present 2-3 recommendations and some sample copy for explanation. If an article is required, I present 2-3 topical directions (if applicable). No matter the approach, the end goal is always to provide content that continues to strengthen that connection between the brand and the consumer.
AREAS FOR HIRE
Blog or magazine contributor, article or column development, how-to and other instructional guides, character/target development and creation, product/service advertising and awareness building, social media content and crafting company descriptions.
Areas of expertise include home design, craft or home décor projects,...
Read More »
change of scenery
sole blog contributor, etsy shop owner
2010 - Present
Includes ideas meant to inspire change in interior design, making your house feel more like a home. Topics vary but features regular posts about interior design, craft projects and fashion styling.