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Karen P. | Elance
 
176985602337900
Last Sign-in: Feb 17, 2014

Karen P.

Expert PR pro; writer, editor
   Canada
  |   Toronto, Ontario
  |  4:14 am Local Time

Overview

Minimum Hourly Rate $49

Successful public relations professional with 25 years experience working in senior roles within high profile health care and consumer companies; providing leadership in the areas of: strategic communication campaign development; public education, advocacy, and driving consumer interest to support sales and/or fundraising revenue plans.
IABC member and award winning writer.

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Portfolio

Media relations; writing; event planning
Research and write article featuring recent venue renovation

Skills (10)

Tested
Creative Writing
Creative Writing
My Score
avg
Passed
Business Writing
Editing
Editing/Copy Editing
My Score
avg
Public Relations
Communication planning
concept development
publication management
copywriting
brochures
English Spelling
English Spelling Test (U.S. Version)
My Score
avg
Passed

Service Description

Core competencies
Exceptional written and oral communication skills
Creative, backed by strategic acumen
Staff mentorship and talent development
Excellent relationship management
Market analysis
Key influencer
Deadline sensitive
Able to triage priorities
Content and publication management


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Employment

Peoples & Company
Associatie Partner
2012 - Present
International firm that specializes in teaching communication courses to professionals, strategy, planning and facilitation services Lead communication workshops and facilitate strategy sessions...
Connor Communications
Principal/ owner
2002 - Present
Own and operate Connor Communications since 2002 on a flexible part time basis. Services offered include: senior strategic communication advice and execution, media relations, issues management,...
Thornley Fallis Communications
Senior Account Director
2000 - 2002
Senior account director for clients including: Molson, Nike Canada, Ontario Lung Association, Maple Leaf Sports & Entertainment; assembled and directed project teams of two to eight. Highlights:...
Maple Leaf Sports & Entertainment Ltd.
Senior manager, corporate communication
1996 - 2000
Led corporate and marketing communications for the Toronto Raptors Basketball Club, the Air Canada Centre and the Toronto Maple Leafs; managed all community outreach and charitable communications;...
Rouge Valley Health System
Manager, public relations and community outreach
1988 - 1996
Led the public relations and community outreach program for the hospital; hospital spokesperson Highlights: Opened first revenue-generating mall and McDonald¿s in a Canadian hospital

Education

Bishop's University
Bachelor of Arts, Honors degree
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Writing
copywriting
blogging
communication planning
spokesperson training
media training
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Identity
Username
KarenPetcoff
Type
Individual
Member Since
February 2014
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Karen P. | Elance

Karen P.