For the past 15 years, I have developed strategic marketing programs to communicate the brand attributes of various products/services and ensure consistent positioning across all channels. I have experience with branding, public relations, retail marketing, direct marketing, promotions and events, and online marketing (including: SEM, SEO, Google Analytics, Social Media, etc.). I work with your team to identify market trends and develop programs to accomplish goals, engage your core audience, create brand loyalists, and gain market-share. I...
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BRANDING & MARKETING STRATEGY
- I provide assistance with branding and implementing a marketing communications strategy (including development of marketing collateral)
- I create a public relations plan, identify target editors/websites/publications, write press releases, provide online media distribution, pitch stories to editors, product seeding, etc.
- I work with companies develop online marketing strategies. This includes reviewing your current website, writing content for keyword optimization, putting together recommendations to improve search results and drive traffic to your site, and building social media presence/campaigns.
- I manage direct marketing initiatives, mail campaigns, email marketing communications (via MailChimp or other platform).
- I manage advertising and online media buying and work with graphic designers to create impactful ad campaigns.
- I build relationships with like-minded companies and successful businesses aimed at spreading awareness and reaching broader markets through creating mutually beneficial marketing promotions and partnerships
- I provide complete marketing support for events and promotions such as: developing messaging/theme, creating sponsorship packages, negotiating with vendors, implementing timelines, managing public relations and advertising, creating event collateral, and more
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2009 - Present
For the past four years I have worked as an independent marketing consultant helping small companies create strategic marketing programs such as: branding, marketing communications, media...