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Kari Bennett | Elance
 
176985602337900
Last Sign-in: May 1, 2014

Kari Bennett

Branding, Communications, PR, Online Marketing
   United States
  |   Carlsbad, CA

Overview

Minimum Hourly Rate $45

For the past 15 years, I have developed strategic marketing programs to communicate the brand attributes of various products/services and ensure consistent positioning across all channels. I have experience with branding, public relations, retail marketing, direct marketing, promotions and events, and online marketing (including: SEM, SEO, Google Analytics, Social Media, etc.). I work with your team to identify market trends and develop programs to accomplish goals, engage your core audience, create brand loyalists, and gain market-share. I...

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Portfolio

I've worked with current client, DoJiggy for 4+ years. During my first year with them,...
Blog I created and manage content (based on keyword search results), graphics,...
Currently working with this client to optimize the website to increase traffic via:...
Worked with renowned designer and author of the well-dressed home to partner with...

Skills (10)

Tested

Service Description

BRANDING & MARKETING STRATEGY
- I provide assistance with branding and implementing a marketing communications strategy (including development of marketing collateral)

MEDIA RELATIONS
- I create a public relations plan, identify target editors/websites/publications, write press releases, provide online media distribution, pitch stories to editors, product seeding, etc.

ONLINE MARKETING
- I work with companies develop online marketing strategies. This includes reviewing your current website, writing content for keyword optimization, putting together recommendations to improve search results and drive traffic to your site, and building social media presence/campaigns.

DIRECT MARKETING
- I manage direct marketing initiatives, mail campaigns, email marketing communications (via MailChimp or other platform).

ADVERTISING
- I manage advertising and online media buying and work with graphic designers to create impactful ad campaigns.

PARTNERSHIPS
- I build relationships with like-minded companies and successful businesses aimed at spreading awareness and reaching broader markets through creating mutually beneficial marketing promotions and partnerships

EVENT MARKETING
- I provide complete marketing support for events and promotions such as: developing messaging/theme, creating sponsorship packages, negotiating with vendors, implementing timelines, managing public relations and advertising, creating event collateral, and more


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Employment

Marketing Consultant
Marketing Consultant
2009 - Present
For the past four years I have worked as an independent marketing consultant helping small companies create strategic marketing programs such as: branding, marketing communications, media...
Prana
Senior Marketing Manager
2006 - 2009
As Senior Marketing Manager at prAna, I managed all marketing campaigns and budgets for both international and domestic markets. I worked with company founders to develop a marketing strategy and...

Education

University of Colorado at Denver
MBA
- 2005
Carlson School of Management, University of MN
BSB
- 1999
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

marketing
communications
branding
online marketing
SEM
email marketing
event management
public relations
advertising
content writing
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Identity
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karikbennett
Type
Individual
Member Since
September 2013
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Kari Bennett | Elance

Kari Bennett