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Kari-Lynn O'Neil | Elance
 
176985602337900
Last Sign-in: Jun 17, 2013

Kari-Lynn O'Neil

Integrated Media Strategist
   United States
  |   New Berlin, WI
  |  11:24 pm Local Time

Overview

-10 yrs. experience, specific to digital/social media strategies, specializing in audience engagement. 6 international awards for interactive work

-5 yrs. experience in account manager/director role. Successful interactive content strategies allowed clients to reallocate poorly optimized SEM budgets

-Integrated Hub + Spoke Designs optimize social media platforms + online properties for elevating brand and optimizing organic SEO

-Performance Driven ROI + KPI implementation
Experienced in deck creation/presentation to C-Suite,...

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Portfolio

Travel Industry website for well known destination, Wisconsin Dells. The area is now...
This ad ran in the Milwaukee Bucks Program. The tongue and cheek take on being...
This magazine ad was created for Quintessa to support their direct mail campaign....
Quintessa was looking to separate themselves from the competition and elevate their...
Part of the "Real Eye Candy" campaign where customers were photographed at...
Part of the "Real Eye Candy" campaign where customers were photographed at...
Event Postcard- oversized, but still was mailed at first class rate. Coordinated with...
Event Postcard- oversized, but still was mailed at first class rate.
Event Postcard- oversized, but still was mailed at first class rate.
Eye Candy's introduction to the market of Judith Leiber Eyewear. Worked with brand on...
Part of the "Real Eye Candy" Campaign where real people showed up for...
Event marketing billboard for boutique luxury eyewear. Billboards were integrated with...
Event marketing billboard for boutique luxury eyewear. Billboards were integrated with...
Part of the "Real Eye Candy" Campaign where real people showed up for...
Part of the "Real Eye Candy" Campaign where real people showed up for...
Part of the "Real Eye Candy" Campaign where real people showed up for...
Part of the "Real Eye Candy" Campaign where real people showed up for...
Luxury Retail ad premiering an exclusive line
Luxury Retail sale ad.
An ad to show the uniqueness of the retailer's inventory and was the inspiration for...
One Day Sale ad for a publication with a 3 month shelf life. It was used to market...

Skills (10)

Tested
Team Mentoring
Project Remediation
Building Customer Loyalty
Neuromarketing
Retail Marketing
KPI implementation
Social CRM
Analytics
Marketing Budget Management
B2B2C

Employment

The Boelter Companies, Inc.
Director of Interactive Marketing Contract
2011 - 2012
Hired to assess Boelter Companies internal team, and develop strategies for their 500,000+ product e-commerce site (myBoelter) and develop + integrate an interactive and social strategy for 1.5M...
eightseconds
Social Media + Marketing Strategist
2008 - 2011
Responsible for account management, execution, strategy for consumer brands. eightseconds focuses on providing end to end solutions for clients through research, a sociological understanding of the...
Entercom
Account Executive
2006 - 2008
Managed account list of local businesses for radio sales and increased client list and sales earnings creating annual contracts in order to free up time to pursue new business acquisition....
HCR ManorCare
Director of Sales and Marketing
2000 - 2005
Created Marketing Action Plans for the Fond du Lac location which exceeded revenue growth expectations for Managed Care, Insurance, Private Pay and Medicare mix every year. Developed and led...

Education

UW Oshkosh
Psychology
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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karilynnoneil
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Kari-Lynn O'Neil | Elance

Kari-Lynn O'Neil