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Kathryn B. | Elance
 
176985602337900
Last Sign-in: Jul 27, 2015

Kathryn B.

Brand and strategy expert
   Canada
The Hague

Overview

I have over 15 years of experience building strategies, crafting brands, creating content, founding businesses, marketing products and services, designing websites, taking risks, and seizing opportunities. I'm a tireless champion and practitioner of inbound marketing, with the quick-thinking and creativity to pitch big ideas on the fly. Plus, in 2013 I completed an MBA at one of the top-ranked universities in the UK.

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Skills (10)

Tested
Marketing
Brand Management
Strategic Communications
New Business Development
Media Relations
Crisis Communications
Internal Communications
Event Management
Marketing Communications
Social Media

Employment

Wellsmart Medical Services, PLLC
Chief Experience Officer (CXO)
2015 - Present
Building and driving the brand strategy and all marketing efforts for Wellsmart, a healthcare start-up, as well as advising on overall strategic direction.
The Equi Development Group
Director, Brand & Communications
2013 - 2015
Bringing together the perfect storm of my expertise in strategy and communications with my 28+ years as an equestrian, I'm leading the creation and implementation of brand evolution and inbound...
Rolls-Royce
MBA Consultant
2013 - 2013
I was sought out to provide strategy expertise and recommendations in the form of a report and presentation for senior management to inform aerospace policy and planning. My research comprised...
University of Bath, School of Management
Full-time MBA student
2012 - 2013
Indulging my need to be challenged, I chose one of the top MBA programs in UK where I collaborated with classmates from 27 different countries, and explored even more innovative ways to approach...
Mettrick Communications Inc.
Founder/Managing Director
2005 - 2012
Not content to simply 'find a job' after completing my undergraduate degree, I started this consultancy to channel creativity and innovation into unique and bold branding, integrated multi-channel...
Service Canada
Marketing Specialist; project contract
2011 - 2011
I provided experience and perspective from this project's target market (Canadian business owner) to craft low and no-cost marketing tactics to promote Records of Employment on the Web (ROE Web)...
The Canadian Chamber of Commerce (Canada)
Director, Communications and Marketing
2007 - 2010
I led the evolution of the Canadian Chamber's brand towards becoming 'the most influential business association in Canada' by creating an improved value proposition, vision, mission, content,...
Office of the Commissioner of Official Languages
Strategic Communications Advisor; project contract
2007 - 2007
I was tapped for my expertise in order to launch highly visible public sector deliverables by writing and coordinating the presentation of the Commissioner's Annual Report to all government...
Black Creek Sporthorses Inc.
Founder/CEO
1999 - 2007
I started this venture as an import/export business training and then selling European sport horses to the North American market, harnessing the marketing opportunities offered by the early days of...
Anderson Publishing Inc.
Marketing and Business Development
1999 - 2005
Given the freedom to explore my skills, I had endless enthusiasm for crafting marketing messages, client advertising copy and design, and website content. As a result, I then led the corporate...

Education

University of Ottawa / Université d'Ottawa
B.A. Hons.
-
University of Bath
Master of Business Administration (MBA)
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
kathryn_inc
Type
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Member Since
October 2014
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Kathryn B. | Elance

Kathryn B.