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Kathryn Casna | Elance
 
176985602337900
Last Sign-in: Jul 5, 2015

Kathryn Casna

Dynamic Copy Writer & Digital Marketing Strategist
   United States
  |   Chula Vista, CA
  |  2:51 pm Local Time

Verified Freelancer

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Overview

As a freelance writer, editor, and all around wordsmith, Kathryn writes both marketing and creative copy, including brochures, white papers, web content, blogs, articles, fiction, press releases and more.

Kathryn grew her business acumen, customer service skills, and marketing expertise while working in the small local office of a multi-national company. She grew her writing and editing skills, as well as her passion for wordsmithery, while being a complete and utter book nerd growing up, writing for her high school newspaper, and taking as...

Read More »
May 27, 2015|Copywriting|$30|Completed
|
5.0
May 16, 2015|User Guides & Manuals|$950|Completed
|
5.0
Apr 20, 2015|Copywriting|$45|Completed
|
4.9
Mar 20, 2015|Web Content|$240|Completed
|
5.0

View All »

Portfolio

created unique copy aimed at burgeoning writers, in a style and voice consistent with...
created unique copy for an audience interested in reading in a style and voice...
http://http://www.compulsionreads.com/blog/are-libraries-becoming-obsolete/
created unique content, using my own concept and posted using WordPress. Tailored voice...
http://http://www.compulsionreads.com/blog/how-to-find-free-ebooks/
> read book cover-to-cover >wrote 800 words in my own voice, which was consistent...
http://http://www.compulsionreads.com/blog/ape-how-to-publish-a-book/
From concept and to copywriting, to layout, creating an Autoresponder in Constant...

Skills (10)

Tested
Blogging
Blogging Best Practices
My Score
avg
Social Media Marketing
WordPress
Content Writing
Microsoft Office
Content Management
Article Writing
Creative Writing
Editing
Feature Writing

Service Description

Welcome to my Service Description!

My business model is based on creating lasting, mutually-beneficial relationships with ecstatic clients.

How do I do that?

Back before I became a full-time freelancer, I worked as an Audio Visual Coordinator for events and conferences in hotels and resorts. That means:

A) I've got a great technical background

and

B) I am hospitality brainwashed.

No matter what your specific job, working in a great hotel is about taking care of people and doing whatever it takes to make their experience amazing.

Even though my work day looks very different now, I bring that same enthusiasm for taking care of my clients to freelancing. It's not just about writing that article you're looking for, it's about making suggestions for improvements on your website if I happen to have any. It's about recommending an SEO plan of attack that's right for your business and helping you learn more about how to make your business better in any way I can.

While my business is words, I see elements of web design, graphic design, marketing, and entrepreneurship across a wide variety of other businesses. I can see what works and what doesn't. If a business associate of mine noticed something I could do to my website or this profile to make them more effective, I'd appreciate it if they shared their suggestion. Wouldn't you?

Because you don't just want an article written. You want to grow your business, create ecstatic clients of your own, and improve your bottom...

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Employment

Compulsion Reads
Intern, Book Evaluator
2013 - Present
Have the intern do it! My internship at CompulsionReads.com began with some basic training in the areas of social media marketing, research, and book reviewing. I then graduated to creating...
Swank Audio Visuals
Audio Visual Coordinator
2008 - 2013
As a Coordinator of Audio Visuals in a hospitality environment, my time was fairly equally divided between technology, customer service, sales and marketing, and various administrative, leadership,...

Education

University of California, Los Angeles
Bachelor's degree in Theater
2004 - 2008

Keywords

writer
editor
novel
brochure
copywriting
copyediting
blog
article
press release
e-mail marketing
My Snapshot
Writing & Translation
9
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
KatsCopy
Type
Individual
Member Since
July 2013
Elance URL
Verifications
0
Kathryn Casna | Elance

Kathryn Casna