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Bill Kaufmann | Elance
 
176985602337900
Last Sign-in: Feb 18, 2013

Bill Kaufmann

e-Commerce, Marketing, Kreative Thinking
   United States
  |   Tacoma, WA
  |  10:31 pm Local Time

Overview

Minimum Hourly Rate $65

Bill Kaufmann is an award winning e-Commerce and Marketing visionary with strong leadership experience. He has successfully managed diverse teams and directed large retail, B2B and channel programs.

His work has dramatically improved customer engagement, increased revenues over 400%, increased profit margins 35%, and culminated in numerous awards for marketing, teamwork, leadership and creativity.

He has a real talent for creative thinking, creating passionate teams and generating powerful results.

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Portfolio

Kaufmann Kreative offers an extensive background in the retail and consumer goods...
Kaufmann Kreative provides Deep experience managing e-Commerce, online marketing,...

Skills (10)

Tested
eCommerce Consulting
Business Writing
Marketing
Social Media Marketing
eBay Web Services
Internet Marketing
Customer Service
Advertising
Public Relations
Phone Support

Service Description

Don't reinvent the wheel.

Kaufmann has over 10 years experience leading e-commerce, digital marketing and project management to meet your needs quickly at the lowest possible cost. You'll save money in the long run by having it done quickly and right the first time.


Summary of Qualifications:

• 15+ Years of Creative Channel, B2B, Consumer and Digital Marketing for international brands.

• 10+ Years e-Commerce Program Management for top CPG Retailers and Agencies.

Experience Snapshot:

...Savvy in digital marketing, advertising, SEM, PR, social media, blogs, loyalty, email, branding, print, direct mail, events, contests, tradeshows, point of sale, cross-channel and incentive programs - creating solid ROI results that exceed client expectations and won creative awards. As VP of the CLW Agency, helped generate 2000% growth with new annual revenues of $40+ million.

...Broad experience in managing Retail, Consumer (B2C) and Channel (B2B) Programs for Coke, MGM Studios, Powerbar, IBM Lenovo, Hilton, Allstate, Intel, Home Depot, DreamWorks, US Olympics, Life Fitness, Franciscan Health, Caremark, Multicare, Brunswick, Kellogg’s, About.com, Ferrari and many other companies across multiple industries.

...An award-winning innovator in e-commerce programs, strategies, features, fulfillment, content management, analytics, customer initiatives – and big ideas. As the recent E-Commerce Manager for Goodwill Industries, pioneered concepts that created a 400% increase and led...

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Employment

Kaufmann Kreative
Executive Director E-Commerce & Marketing
2007 - Present
• Marketing: Direct digital, traditional and omni-channel marketing programs, including digital advertising, PR, social media, blogs, copywriting, branding, print, direct mail, email, channel,...
Acquity Group
Digital Marketing Strategy Manager
2012 - 2012
• Digital Marketing: Generated creative digital marketing strategies and innovative big-picture thinking that helped provide actionable recommendations, roadmaps and deliverables with solid ROI....
Goodwill Industries
E-Commerce & Online Marketing Manager
2007 - 2011
• Marketing: Created Goodwill’s first comprehensive web marketing and retail store cross-marketing programs. Implemented targeted online advertising campaigns, keyword SEM, social media outreach,...
CLW Advertising & Marketing Agency (2003 - 2007)
VP, E-Commerce, Online Marketing
2003 - 2007
• Marketing: Spearheaded integrated marketing and online advertising programs for Fortune 1000 clients. Led successful B2B and B2C consumer campaigns using SEM, SEO, PPC campaigns, loyalty...

Education

Central Michigan University
Master in Business Administration
-
Florida Technological University
Bachelors of Arts in Communication
-

Keywords

e-Commerce
Digital
Strategy
Marketing
e-commerce
Advertising
Social
Planning
Loyalty
Merchandising
My Snapshot
Sales & Marketing
1
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
kaufmannkreative
Type
Individual
Member Since
December 2011
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Bill Kaufmann | Elance

Bill Kaufmann