Bill Kaufmann is an award winning e-Commerce and Marketing visionary with strong leadership experience. He has successfully managed diverse teams and directed large retail, B2B and channel programs.
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His work has dramatically improved customer engagement, increased revenues over 400%, increased profit margins 35%, and culminated in numerous awards for marketing, teamwork, leadership and creativity.
He has a real talent for creative thinking, creating passionate teams and generating powerful results.
Don't reinvent the wheel.
Kaufmann has over 10 years experience leading e-commerce, digital marketing and project management to meet your needs quickly at the lowest possible cost. You'll save money in the long run by having it done quickly and right the first time.
Summary of Qualifications:
• 15+ Years of Creative Channel, B2B, Consumer and Digital Marketing for international brands.
• 10+ Years e-Commerce Program Management for top CPG Retailers and Agencies.
...Savvy in digital marketing, advertising, SEM, PR, social media, blogs, loyalty, email, branding, print, direct mail, events, contests, tradeshows, point of sale, cross-channel and incentive programs - creating solid ROI results that exceed client expectations and won creative awards. As VP of the CLW Agency, helped generate 2000% growth with new annual revenues of $40+ million.
...Broad experience in managing Retail, Consumer (B2C) and Channel (B2B) Programs for Coke, MGM Studios, Powerbar, IBM Lenovo, Hilton, Allstate, Intel, Home Depot, DreamWorks, US Olympics, Life Fitness, Franciscan Health, Caremark, Multicare, Brunswick, Kellogg’s, About.com, Ferrari and many other companies across multiple industries.
...An award-winning innovator in e-commerce programs, strategies, features, fulfillment, content management, analytics, customer initiatives – and big ideas. As the recent E-Commerce Manager for Goodwill Industries, pioneered concepts that created a 400% increase and led...
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Executive Director E-Commerce & Marketing
2007 - Present
• Marketing: Direct digital, traditional and omni-channel marketing programs, including digital advertising, PR, social media, blogs, copywriting, branding, print, direct mail, email, channel,...