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Kennard Brown | Elance
 
176985602337900
Last Sign-in: Oct 4, 2013

Kennard Brown

B2B Direct Reply Sales Writing That Sells
   United States
  |   Columbus, OH

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Overview

How does your current promotion (s) rank on a scale of 1 to 10 with a “10" being the highest score?

If it is not a 10, then what would it take to get you to a 10?

I create sales writing for IT and Management Consulting businesses that “stirs up” likely buyers to want your service or product.

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May 14, 2013|Web Content|$0|Completed

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Portfolio

Created a resume for a chemical engineer
Created a cover letter for chemical engineer
Telemarketing script for generating leads for management consulting services
Script designed to generate leads for IT service
Sales letter designed to generate leads for B2B cold calling consulting services.
Sales letter designed to generate leads for promotional product advertising plans.

Skills (10)

Tested
Business Writing
Business Writing Skills Test (U.S. Version)
My Score
avg
Passed
Market Research
Marketing
English
Business Planning
Management Skills
English Spelling
Microsoft Word
Online Writing
Report Writing

Service Description

The following services are designed to generate quality prospects/leads for your sales representatives and/or sales order department to close.

[Telemarketing Script Development ]

Telemarketing scripts help keep your sales representatives “sharp” on the phone and help them to remember what to say to generate quality prospects.

I will develop a customized script based on your target market. My scripts are designed to identify needs and will help you develop an effective cold call presentation. The scripts are designed to encourage a conversation with a suspect without pressuring them. The telemarketing script copy will not assume the suspect has a need for your services or products without finding out if they need your services or products.

I recommend you use the script only as a guide. You should put the main concepts of the script into your personality so you can give your cold call presentation without it. You should only refer to the script if you forget the main ideas of your presentation. If you sound like you are reading the script, then this will greatly contribute toward the suspect not liking you.

[Direct Mail]

The right type of direct mail promotion to a targeted audience can generate quality leads for your company. I create sales letters for your direct mail campaigns and your target market (s).

I create the following direct mail copy:

-Direct mail package to generate leads (a 2-page letter, reply device and, possibly, an envelope teaser)...

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Employment

Kennard L. Brown
Direct Marketing Consultant
1991 - Present
Direct marketing and sales writing experience is a combination of self-employment and employment opportunities since 1991. Since 1991, have operated a part-time micro-enterprise (home based...

Education

City University of Seattle
MBA in Marketing
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Keywords

resume writing
seo copywriting
market research
research
white papers
SEO copywriting
social media
B2B direct mail
direct mail
sales writing
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
kbb2bcopywriting
Type
Individual
Member Since
February 2012
Elance URL
Verifications
Kennard Brown | Elance

Kennard Brown