According to an August 2013 report released by the Direct Marketing Association, email produces an average return on investment of 4,300%.
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In a study done by the marketing firm Econsultancy, companies rated email as their #1 marketing channel in terms of return on investment, placing email higher than SEO, paid search, content marketing and social media marketing.
In short, when done right, email marketing can produce a higher return on your investment than any other marketing channel.
If you're reading this, it's because you want to use...
As an email copywriter, my #1 mission is to help you get great results from your emails.
Depending on the results you're looking for, this could mean direct sales - getting your subscribers to buy your product.
It could mean getting subscribers and customers to tell their friends about your product or service.
Or it could mean getting subscribers to upgrade from a free trial to paid subscription to your service.
The bottom line is that if you're using email to grow your business (or if you want to), I can help you.
In fact, I'll help you right now by giving your three free tips you can start using right away to get better results from your email:
Tip #1. If you offer a free trial of your product or service, set up your email so that an email automatically goes out to users who are using the free trial, but haven't upgraded. Have the email offer an incentive or bonus if they upgrade now.
Tip #2. Send an email to inactive users that reminds them of cool things they could do with your product or service. This is a great way to showcase case studies featuring results others have achieved using your product or service, and using those case studies as a selling tool.
Tip#3. Automatically send an email to users who haven't referred their friends, and offer them an incentive for telling their friends about your product or service.
I've already told you that email marketing can produce a massive return on investment, but it's not easy to learn. There's an art and science...
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