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Kelly Harbaugh | Elance
 
176985602337900
Last Sign-in: Sep 3, 2015

Kelly Harbaugh

Web Content Strategy & Marketing | M.P.W. | B2B
   United States
  |   Lebanon, TN
  |  1:17 pm Local Time

Verified Freelancer

Kelly Harbaugh's identity has been verified.  Learn More

Overview

I have a Master of Professional Writing with a focus on Web Content Development and twelve years of Business to Business sales experience. With this combination, I can bring both creativity and smart analysis to your project.

My specialties are Web Content Strategy and some Content Marketing. Are you planning a new website or redesign? Here are some of the ways that I can help you with your content strategy:

Read More »
Aug 3, 2015|Copywriting|Private|Working
Jul 22, 2015|Web Content|Private|Completed
|
5.0
Jun 22, 2015|Copywriting|Private|Completed
Jun 19, 2015|Web Content|Private|Completed

View All »

Portfolio

Led a team of 12 content professionals from 8 different countries in this collaborative...
http://csforum.eu/articles/relationship-between-cs-and-cm
Developed user personas, competitor analysis and message architecture. Created...
Message architecture, content editing for a financial planning firm.
Web content writing for local micro-sites Internal communications for store owners Web...
Benefit-driven content for a marketing brochure.
Benefit-driven content for a marketing brochure.
Press release writing for a technology company.
Blog post for an automotive dealer. A Christmas blog post outlining different...
Site architecture and web content writing for a financial site.
Content writing and some editing for a legal site.
Keyword research, meta data, and seo content writing for a financial site.
Content writing for a marketing brochure.
Keyword research, meta data, and SEO content writing for a virtual assistant site.
Keyword research, meta data, and SEO content writing for a wire forming company.

Skills (6)

Tested
Business Writing
Business Writing Skills Certification
My Score
avg
Content Writing
Content Writing Skills Test
My Score
avg
Web Content Development
Technical Writing
User Experience Design
Social Media Marketing

Service Description

-A Content Audit (What do you have?)

-Content Analysis and Recommendations (What needs improvement?)

-Competitive Analysis/Competitive Gaps (How do you compare with competitors?)

-User Persona/Market Research (Who is your customer?)

-Style Guidelines, Brand Voice, Messaging (Who are YOU?)

-Content Marketing Plan (How can you reach the right customers?)

-Editorial Calendar (What should you publish and when?)

-Information Architecture (How do you organize all of this content?)

-Content Workflow (How do you create, approve, and publish content?)

-Governance Policy (Who is responsible for all of this?)

Read More »

Education

Belmont University
Bachelor of Business Administration
-
Chatham University
Master of Professional Writing
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Web Content Strategy
Web Content Writing
Content Marketing
Business Communications
Business Writing
Blogging
Business Reports
Case Studies
website
website copywriting
sales writing
marketing
marketing strategy
seo
search engine optimization
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
KellyHarbaugh
Type
Individual
Member Since
July 2012
Elance URL
Verifications
Kelly Harbaugh | Elance

Kelly Harbaugh