Kelly Harbaugh | Elance
Last Sign-in: Apr 18, 2014

Kelly Harbaugh

Web Content Strategy & Marketing | M.P.W. | B2B
   United States
  |   Lebanon, TN
  |  7:53 am Local Time


I have a Master of Professional Writing with a focus on Web Content Development and twelve years of Business to Business sales experience. With this combination, I can bring both creativity and smart analysis to your project.

My specialties are Web Content Strategy and some Content Marketing. If you need help with the difference between these terms, I recommend the first article in my portfolio, published by the Content Strategy Forum.

Are you planning a new website or redesign? Here are some of the ways that I can help you with your content strategy:
Service Description
-A Content Audit (What do you have?)

-Content Analysis and Recommendations (What needs improvement?)

-Competitive Analysis/Competitive Gaps (How do you compare with competitors?)

-User Persona/Market Research (Who is your customer?)

-Style Guidelines, Brand Voice, Messaging (Who are YOU?)

-Content Marketing Plan (How can you reach the right customers?)

-Editorial Calendar (What should you publish and when?)

-Information Architecture (How do you organize all of this content?)

-Content Workflow (How do you create, approve, and publish content?)

-Governance Policy (Who is responsible for all of this?)
Belmont University
Bachelor of Business Administration
Chatham University
Master of Professional Writing
Payment Terms
I will show great respect for quality and time on your project, and I ask that this respect is mutual. A great partnership is one in which you don't have to remind me to meet a deadline, and I don't have to remind you to fund milestones before work begins and release payment when it is complete.

I ask for prompt release of payment on approved work, and consideration of the fact that payments over $500 take 4 days to clear Elance once released.

Escrow is required for fixed price projects. Hourly projects are also accepted.
Kelly Harbaugh | Elance

Kelly Harbaugh