Kelly Harbaugh | Elance
 
176985602337900
Last Sign-in: May 29, 2015

Kelly Harbaugh

Web Content Strategy & Marketing | M.P.W. | B2B
   United States
  |   Lebanon, TN
  |  7:23 pm Local Time

Resume/C.V.

I have a Master of Professional Writing with a focus on Web Content Development and twelve years of Business to Business sales experience. With this combination, I can bring both creativity and smart analysis to your project.

My specialties are Web Content Strategy and some Content Marketing. Are you planning a new website or redesign? Here are some of the ways that I can help you with your content strategy:
Service Description
-A Content Audit (What do you have?)

-Content Analysis and Recommendations (What needs improvement?)

-Competitive Analysis/Competitive Gaps (How do you compare with competitors?)

-User Persona/Market Research (Who is your customer?)

-Style Guidelines, Brand Voice, Messaging (Who are YOU?)

-Content Marketing Plan (How can you reach the right customers?)

-Editorial Calendar (What should you publish and when?)

-Information Architecture (How do you organize all of this content?)

-Content Workflow (How do you create, approve, and publish content?)

-Governance Policy (Who is responsible for all of this?)
Education
Belmont University
Bachelor of Business Administration
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Chatham University
Master of Professional Writing
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Payment Terms
Escrow is required for fixed price projects. Hourly projects are also accepted.
Kelly Harbaugh | Elance

Kelly Harbaugh