Kelly Harbaugh | Elance
Last Sign-in: Aug 28, 2015

Kelly Harbaugh

Web Content Strategy & Marketing | M.P.W. | B2B
   United States
  |   Lebanon, TN
  |  10:10 am Local Time


I have a Master of Professional Writing with a focus on Web Content Development and twelve years of Business to Business sales experience. With this combination, I can bring both creativity and smart analysis to your project.

My specialties are Web Content Strategy and some Content Marketing. Are you planning a new website or redesign? Here are some of the ways that I can help you with your content strategy:
Service Description
-A Content Audit (What do you have?)

-Content Analysis and Recommendations (What needs improvement?)

-Competitive Analysis/Competitive Gaps (How do you compare with competitors?)

-User Persona/Market Research (Who is your customer?)

-Style Guidelines, Brand Voice, Messaging (Who are YOU?)

-Content Marketing Plan (How can you reach the right customers?)

-Editorial Calendar (What should you publish and when?)

-Information Architecture (How do you organize all of this content?)

-Content Workflow (How do you create, approve, and publish content?)

-Governance Policy (Who is responsible for all of this?)
Belmont University
Bachelor of Business Administration
Chatham University
Master of Professional Writing
Payment Terms
Escrow is required for fixed price projects. Hourly projects are also accepted.
Kelly Harbaugh | Elance

Kelly Harbaugh