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Kerrie Cooper | Elance
 
176985602337900
Last Sign-in: Mar 2, 2015

Kerrie Cooper

Brand strategist. Marketing guru. Writer.
   United States
  |   Nashville, TN

Overview

I am a brand strategist, marketing guru and a writer.. I was trained by the big brands and focus my practice and workshops on entrepreneurs, business owners and other marketing professionals. I have worked in many different industries - from cancer centers to car manufacturers to ivy league schools; and with many different famous folk - from pop stars to legendary crooners, hat acts to cartoon characters and those little elves who make cookies. I know about launching and building brands and how to strategically integrate your marketing...

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Portfolio

Skills (8)

Tested
Branding
My Score
avg
B2C marketing
Qualitative Marketing Research
Marketing Effectiveness Assessment

Service Description

360° deep dive marketing assessment | answers. recommendations. expert guidance.trusted referrals.

It all starts with a phone conversation. Then you will receive a personalized query about your business. Leave the rest of the work to me. When completed (on average within three weeks), you will be presented with answers, recommendations, expert guidance and trusted referrals to take your business to the next level.

Critical Issues.
We begin with any critical areas of concern or any immediate demands.

Brand Assessment.
How strong is your brand? Is your messaging, creative and delivery of products or services all working together in harmony to build a solid brand and loyal customers?

Website Review.
Is your website working for or against you? What can be done to improve this critical tool?

Audience Review.
Can you describe the personalities of your top two audiences and define their wants and needs?

Competitive Review.
How successful is your number one competitor and why? An online preview of their website holds some critical insight that will help you.

Messaging Review.
Is your content effective? Does it convey your point of distinction and motivate your audience to reach out to you?

Marketing Tactics and Recommendations.
Want to take your business to the next level? Here’s how. We will examine the tools you are currently using, the tools you need to use and how to do it.


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Employment

Kerrielcooper.com
owner
2000 - Present
I have had my own marketing consultancy for 15 years. I have worked with small business to large brands to sole proprietors and start-ups.Over the years I have developed a proprietary approach and...
PS Promotions Chicago Illinois
Vice President and General Manager
1987 - 2000
This Chicago-based marketing agency was responsible for multi-million dollar national marketing campaigns, and I was responsible for creating them and overseeing their implementation. It was here...

Education

Eastern Michigan University
Bachelor of Science in Communications
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

brand strategist
marketing guru
brand strategy
marketing assessment
big brand experience
B2B
B2C
integrated marketing
inbound marketing
content development
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
kerrielcooper
Type
Individual
Member Since
May 2014
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Kerrie Cooper | Elance

Kerrie Cooper