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Kim A. | Elance
 
176985602337900
Last Sign-in: May 18, 2014

Kim A.

Marketing & Communications Expert
   Australia
  |   Upper Kedron, Qld
  |  6:51 am Local Time

Overview

I am an experienced marketing and communications strategist having written and implemented marketing strategies for a variety of large organisations including Qantas, Macquarie and Lend Lease.

I have a background in retail property which involves a large amount of campaign setting and delivery - each with their own advertising and media schedule. I manage all creative, media buying, the digital strategy (including facebook) and public relations relating to the campaign.

I have also worked as a Public Relations and Media Manager and can...

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Skills (10)

Tested
copy writting
campaigns
policy creation
sponsorship

Service Description

• Creation and implementation of annual campaign calendar
• Creation and delivery of strategic marketing plan in line with strategic intent
• Creation and implementation of corporate communication plan and media strategies
• Writing of business plans and other corporate documentation
• Management of daily media enquiries including crisis management and facilitation of media conferences
• Strong interviewing skills required for the preparation of media releases
• Reconciliation, setting and management of the marketing budget
• Creation and implementation of the centre digital strategy (website, facebook, twitter, iPhone) including social media strategy
• Management of creative agencies and relevant project/campaign allocation to ensure the best results and cost savings
• Creation of all marketing collateral and large format signage
• Effective interpersonal skills with the ability to build and maintain relationships with a wide range of people
• Report writing
• Management and allocation of sponsorship to ensure the best return



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Employment

Metropolitan South Institute of TAFE
Marketing & Public Relations Unit Coordinator (2IC
2013 - Present
Erina Fair Shopping Centre - Lend Lease
Marketing Manager
2012 - 2013
Key Objective - Development and implementation of the marketing strategy (including media and communication strategies), for the largest Shopping Centre in the Lend Lease portfolio. *Key...
Birkenhead Point Outlet Centre
Marketing Manager
2011 - 2012
Key Objective - To reposition the recently redeveloped centre, as the “Premium Outlet Centre in Sydney”, through increase visitation and sales per spend, leading to growth in the value of the...
Qantas Airport Shopping
Marketing Consultant
2010 - 2011
Development and implementation of the Airport Shopping marketing plan across four Qantas Domestic Terminals (Sydney, Melbourne, Perth and Brisbane), to increase brand awareness and enhance the...
Macquarie Real Estate Management Services
Regional Marketing Manager
2009 - 2010
Key Objective - Development and implementation of marketing strategies for 16 remote, neighbourhood shopping centres across five states (NSW/ACT/VIC/TAS/SA). *Key Achievements: • Macquarie...

Education

Griffith University
Bachelor of Communication
2003 - 2005
Overview  |  Job History  |  Resume/C.V.

Keywords

strategy
copywriting
marketing
advertising
facebook
creative writing
website
public relations
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Identity
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Kimassim
Type
Individual
Member Since
April 2013
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Kim A. | Elance

Kim A.