I am an experienced marketing and communications strategist having written and implemented marketing strategies for a variety of large organisations including Qantas, Macquarie and Lend Lease.
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I have a background in retail property which involves a large amount of campaign setting and delivery - each with their own advertising and media schedule. I manage all creative, media buying, the digital strategy (including facebook) and public relations relating to the campaign.
I have also worked as a Public Relations and Media Manager and can...
Creation and implementation of annual campaign calendar
Creation and delivery of strategic marketing plan in line with strategic intent
Creation and implementation of corporate communication plan and media strategies
Writing of business plans and other corporate documentation
Management of daily media enquiries including crisis management and facilitation of media conferences
Strong interviewing skills required for the preparation of media releases
Reconciliation, setting and management of the marketing budget
Creation and implementation of the centre digital strategy (website, facebook, twitter, iPhone) including social media strategy
Management of creative agencies and relevant project/campaign allocation to ensure the best results and cost savings
Creation of all marketing collateral and large format signage
Effective interpersonal skills with the ability to build and maintain relationships with a wide range of people
Management and allocation of sponsorship to ensure the best return
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Erina Fair Shopping Centre - Lend Lease
2012 - 2013
Key Objective - Development and implementation of the marketing strategy (including media and communication strategies), for the largest Shopping Centre in the Lend Lease portfolio.
Birkenhead Point Outlet Centre
2011 - 2012
Key Objective - To reposition the recently redeveloped centre, as the Premium Outlet Centre in Sydney, through increase visitation and sales per spend, leading to growth in the value of the...
Qantas Airport Shopping
2010 - 2011
Development and implementation of the Airport Shopping marketing plan across four Qantas Domestic Terminals (Sydney, Melbourne, Perth and Brisbane), to increase brand awareness and enhance the...
Macquarie Real Estate Management Services
Regional Marketing Manager
2009 - 2010
Key Objective - Development and implementation of marketing strategies for 16 remote, neighbourhood shopping centres across five states (NSW/ACT/VIC/TAS/SA).