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Joy Martinez | Elance
 
176985602337900
Last Sign-in: Mar 30, 2015

Joy Martinez

   Singapore
Singapore

Overview

I have over 10 years of experience in digital marketing and advertising. I have honed my skills at a range of companies from large advertising agencies in New York, to a multinational hospitality company, to a startup in Silicon Alley focused in the mobile space, and at a telecom in Southeast Asia with over 500mm subscribers.

I am currently traveling in Southeast Asia and will return to New York City in April 2015.

I have managed advertising and media budgets over $20MM+, but also know how to drive awareness and user acquisition with...

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Skills (10)

Tested
Media Planning
Digital Marketing
Mobile
Social Media
Cross-functional Team Leadership
Mobile Marketing
Interactive Marketing
Online Advertising
Digital Strategy
Media Buying

Employment

SingTel, WePlay
Senior Marketing Manager
2013 - 2014
Launched a new brand, WePlay, a mobile games platform for the Android market, in Singapore and Indonesia. Developed WePlay's marketing strategy and led the execution plan to acquire new gamers in...
MeetMoi, LLC (acquired by Match.com)
Marketing Director
2011 - 2013
MeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web. Overall, I managed the entire customer sales funnel from acquisition to purchase. I...
MindShare
Associate Planning Director
2008 - 2009
Developed strategy and supervised integrated advertising media campaigns for Unilever accounts: Dove, Hellmannís, Wishbone, Country Crock, I Canít Believe Itís Not Butter, and Goodness of Margarine.
PHD
Digital Media Supervisor
2007 - 2008
Partnered with offline counterparts to create fully integrated media campaigns for large entertainment clients: TLC, Travel Channel, and Animal Planet.
Universal McCann
Digital Media Supervisor
2006 - 2007
Collaborated with offline counterparts and creative department to create fully integrated media campaigns for Intel
Beyond Interactive
Digital Media Manager
2004 - 2006
Managed online billings exceeding $50MM/year for CheapTickets.com, Western Union, Leading Hotels of the World, Nokia, LVMH, and Dyson
Coty Inc
Marketing Assistant
2003 - 2004
I worked on the Mary-Kate and Ashley Perfumes, Jovan, and Exclamation team.

Education

New York University - Leonard N. Stern School of B
B.S.
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
KJoyMartinez
Type
Individual
Member Since
January 2015
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Joy Martinez | Elance

Joy Martinez