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K. L. Turner | Elance
 
176985602337900
Last Sign-in: Mar 3, 2015

K. L. Turner

Elegance and Luxury: Writing for Upscale Markets
   United States
  |   Tierra Verde, FL
  |  7:10 am Local Time

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Overview

Writing for luxury markets requires an understanding of behavior, a knowledge of the possibilities, and the skill to engage intelligent readers through clever, interesting, helpful messages. Simple command of grammar and spelling won't do. Even the most skilled writers, without a luxury background, struggle to convert high net worth customers.

Dovetailing six years in journalism with a decade in advertising and a dozen years as a freelance writer, I bring a range of effective strategies to the luxury table. I've written about water, wine,...

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Feb 27, 2015|Article Writing|Private|Working
Feb 17, 2015|Article Writing|Private|Completed
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5.0
Feb 4, 2015|Article Writing|Private|Completed
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5.0
Feb 2, 2015|Article Writing|Private|Working

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Portfolio

A review of RM (recoltant manipulant) grower/producer Champagnes
http://www.lesthete.com/article/drinking-the-stars
An exquisite sailing yacht unlike any other, Maltese Falcon is reviewed to highlight...
http://http://thebestofyachting.com/yachts/sy-maltese-falcon-15-perfect-sails/
Footwear with style in a range of blushing neutrals to match every skin tone remains a...
http://http://www.lesthete.com/article/blush
An experience like no other, here's an incredibly unique bucket list trip for those who...
Imagine watching the Monaco Grand Prix from an epic yacht in the harbour below Monte...
http://http://thebestofyachting.com/yachts/monaco-yacht-show-2014-four-days-superlatives/
Going from four wheels to two, I ditched the Benz and started to ride two instead of four.
http://http://www.turnerk.com/in-the-lap-losing-3640-pounds-in-one-day/
Fine, handcrafted spirits with a sustainable vibe are finding favor with refined palates
http://thehoochlife.com/2012/02/the-new-golden-rule-in-distilling-sustainability/
Testing the waters in a pristine, blue-ribbon trout stream in south central Idaho,...
Ghostwritten for a luxury site, this article describes the ultimate island getaway.
http://http://www.cjlux.com/oh-is-that-senekau-youre-wearing/
Fourth of July Party on the Parkway
http://http://www.travelocity.com/inspire/star-spangled-birthday-philadelphias-party-parkway

Skills (5)

Tested
Blogging
Content and SEO Writing
Journalism Writing
Copywriting
Social Media Marketing

Service Description

The word "elegant" translates from classical Latin as "tastefully refined" or "carefully chosen." Further defined by science, mathematics, and engineering, an "elegant" solution is one arriving at the most effective result through the most efficient means.

Luxury, on the other hand, implies excess beyond necessity. Derived from 13th Century French, the word once meant something very different. It has lost its perjorative nuance over centuries of use, but is still often misplaced in modern headlines and ad copy. The term remains relevant as the wealthiest inhabitants of the planet collect and curate excesses beyond the imagination for those of more moderate means.

At first glance, one might expect the union between luxury and elegance to show a Venn diagram void. Looking more closely, the intersection comes into view with sustainability as the focus.

Maintaining a luxurious lifestyle, and perhaps continuing to build wealth, suggests curated consumer behavior. From a marketing standpoint, that sends a message: just because they can, does not mean they will. It is the task of the marketing team to encourage buying decisions. The words they use can be very important.

If you have a luxury market product or service requiring words that work, especially for a luxury or sustainability product or service, it would be both pleasure and privilege to write for you. Equipped with the right tools for the task, I'm ready when you are.



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Employment

Wood River Journal/Lee Enterprises
Journalist
2003 - 2007
Reported on city and county government, schools, events, and general news in the Sun Valley, ID area.

Education

Metropolitan State University of Denver
Bachelors degree in Biology
1998 - 2003

Keywords

luxury markets
blog writer
content writer
copywriter
water
wine
sailing
travel
biology
environment
My Snapshot
Writing & Translation
8
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
4.6
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
KLTurner
Type
Individual
Member Since
September 2012
Elance URL
Verifications
K. L. Turner | Elance

K. L. Turner