With over 20 years of copywritng and account management experience, I know what it takes to get up to speed on your market and your offering to create an effective sales message - in print or online.
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When you need powerful, insightful, sales-focused copy and concepts for your advertising and marketing projects, rely on me to get the job done fast, accurately, and at rates you can afford.
I work with companies in a wide range of industries - from Fortune 500 technology and publishing companies like Pitney-Bowes and McGraw-Hill to regional...
Since earning a degree in Communications/Advertising from the University of North Carolina at Greensboro in 1984, I've worked - or dabbled - in every aspect of the advertising business.
I got my start at WCAX-TV in Burlington, Vermont, working as an account executive. The beauty of working in a small market station like WCAX was that I could stay involved in production while actively growing my book of business. One day I'd be at a conference table with an agency media buyer; the next I might be on location, helping produce a spot I'd written for a local retailer. I had a blast!
In 1988, I went to work for one of my clients who was starting up an office furniture business. It was a ground floor opportunity that, alas, never got off the ground. After a year, we all realized that Northern Vermont needed only so much office furniture...
About this time, my wife was offered a position in Paris working for GE. We were young and mobile, so we said, "Why not?"
Actually, there were a number of logical reasons "why not", but come on, it's Paris!
While in Paris, I got a gig writing English language promotional videos for a French production company, but mostly worked on a screenplay (shopped, but never sold), learned French, and fell in love with the city. Spend a year on the Ile St. Louis, and you will too!
We returned in late 1989, and by January I was working at French & Partners (now French/Blitzer/Scott) in Manhattan.
At F&P I worked with Ted French, one of the best...
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