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Kristina T. | Elance
 
176985602337900
Last Sign-in: Aug 23, 2010

Kristina T.

Experienced Marketing Strategist
   United States
  |   hollis center, ME
  |  11:35 am Local Time

Overview

Minimum Hourly Rate $25

I can bring to you a skill set that includes extensive experience in the fields of marketing and advertising with a strong focus on developing new markets and strategies for emerging and seasoned brands.

Finding creative ways to break through the clutter is a specialty. I cut my teeth over in Europe developing unique guerilla marketing techniques and honed my skills further when I returned to the states where I've developed and implemented marketing and event strategies for brands such as L.L.Bean, The TJX Companies and ExxonMobil....

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Portfolio

The wrapped vehicle was part of an overall strategy to introduce the Hispanic...
The branded vehicle was used to transport hispanic brand ambassadors to events and...
An element of the overall hispanic brand awareness campaign was to involve A.J.Wright...
Gave a hipper, more contemporay voice and feel to L.L.Bean's back pack mailer as part...
Gave a fresh look and voice to the L.L.Kids catalog as part of an overall strategy to...
A press insert designed to drive traffic to the booth at the ISPO show in Berlin. The...
Another element of the BOD campaign involved similar direct mail pieces sent to skate...
Skate catalog/secret skate spot map of Italy. This piece was an element of a...
A direct mail, incentive piece that was part of an overall campaign to reward fleets...
An adhered buckslip was used to give a new face to a costly, existing direct mail piece...

Skills (1)

Tested
Advertising Skills Certification
My Score
avg

Service Description

Global and targeted marketing campaings.
Stand alone strategy or strategy plus guided implementation.
Brand voice development and follow-through into all aspects of your public facing media.
Positioning and re-positioning brand strategy.
Content development.
Special and Street Event Programs.
Revamping of current media and/or evaluation of existing strategies to better postion them for your target audience.
Development for new target audiences for existing brands.
Social media campaigns.

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Employment

Wright Express
Marketing Manager
2006 - 2007
This position was responsible for the growth of private label partners who are major players in the commercial fueling industry. Managed all aspects of external client relationships at the EVP...
The TJX Companies
Event Marketing Supervisor, A.J.Wright
2003 - 2006
Responsible for all national and regional sponsorships and marketing events around grand openings of new stores. Managed the creative, traffic and print departments to oversee all levels of...
L.L.Bean
Lead Copywriter L.L.Kids
2000 - 2002
Worked as a member of the creative team to develop, implement and produce innovative creative strategies, editorial concepts and copy designed to increase sales for the L.L.Kids brand. Wrote...
Bastard Snowboards (Comvert LLC)
Advertising and Marketing, PR at live events
1998 - 1999
A European based extreme sports company that focused exclusively on the skateboarding and snowboarding markets. Lead the creative team into the development and execution of an integrated marketing...
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Brand Development
Marketing Advertising Strategy
Campaign Development
Copywriting
Social Networking Strategies
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Identity
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KristinaTen
Type
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Member Since
August 2010
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Kristina T. | Elance

Kristina T.