Interactive marketing agency, challenging traditional marketing techniques to drive brand awareness and product promotion.
The approach that I take in creating iPhone applications is: does the application leverage the key features of the iPhone like the touch screen and the accelerometer? If you have a look at the majority of the successfull iPhone applications they incorporate both the ability to shake the device as well as tap the screen. The second component is content, do you have existing content that lends itself well to the iPhone or is there a need to create unique content specifically for the app. For all the apps I have worked on I have created content, whether it be an intro track, game play music, artist/celebrity photos or video footage. The last thing to look at when creating an iPhone app is your marketing/pr opportunities to distribute the app. Just because an app is sitting on the app store doesnâ€™t mean it will do well. Applications need a vigorous effort to promote them, through existing channels of the property or through doing outreach to sites and outlets that will cover the app in their publications. The better the distribution channels for the app, the higher the downloads will be.
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