I'm a Web Analytics and PPC Specialist with more than 6 years experience in digital marketing.
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I've had projects from almost any field: starting from simple corporate web-sites, to big online travel-services and e-commerce companies.
Your website is critical to the success of your business, but what do you really know about your website visitors?
- Who are they?
- How are they getting to your site?
- Once they get there, what are they doing?
- When are they doing it?
Here are the tasks I can help you with:
1. Simple Google Analytics and Universal Analytics settings
- Goal tracking
- E-commerce tracking
- Making custom reports
- Audit of current settings and troubleshooting
- Custom dimensions and metrics
2. Complex Google Analytics / Universal Analytics and Google Tag Manager settings and consulting:
- Enhanced Ecommerce
- A/B-testing (Google Content Experiments, Optimizely)
- Migration to Google Tag Manager
- Cross Domain Tracking
- Display Features (Remarketing, Demographics and Interest Reporting)
3. Google AdWords, Bing Ads
- AdWords, Bing Ads account set-up
- AdWords, Bing Ads campaigns management
- Display advertising
- Retargeting (Display, RLSA)
- Automated rules
- Quality Score Improvement
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