I'm Lara, a marketing professional with around 3 years experience in advertising and media with strong knowledge and experience in strategic planning and market research.
Read More »
Fluent in spoken and written English, Arabic, French, Armenian, and moderate in Spanish.
I am a graduate of the American University of Beirut, holding a Bachelor Degree in Business Administration, Marketing Communications concentration.
I am a very organized person with strong analytical skills. During two years, working as a Strategic Planner for Fortune Promoseven Dubai for renowned brands such as L’Oreal Paris, Nestle, Nescafe and Maybelline helped me gain the key methods of market research and strategic analysis.
In effect, I have planned many integrated advertising campaigns that optimize market share and profitability.
I have designed marketing strategies, business plans, brand architecture, product innovation and proposition/platform building schemes for various client accounts. Thus, gained valuable knowledge of the region’s best practices and consumer behaviors.
I have also led market research, category reviews and brand health checks, prepared and moderated focus groups, one-on-one interviews, concept tests and Vox Populi interviews with target consumers as part of research processes.
Moreover, I am very energetic with strong interpersonal skills. During five months at Rotana Media Services, I was responsible for handling the management of LBC SAT media account and accordingly acquired valuable marketing skills.
Such experience in the advertising and media industry in a fast paced environment will put me in the right direction to introduce innovative ideas and marketing techniques for any marketing job.
I am fluent in five languages: English,...
Read More »
2007 - 2008
• Handled multiple client portfolios among which L’Oréal Paris, Maybelline, Nescafé, Nestlé.
• Planned integrated advertising campaigns that optimize market share