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Lara Varakian | Elance
 
176985602337900
Last Sign-in: Oct 4, 2011

Lara Varakian

Marketing Freelancer
   Lebanon
  |   Jounieh, Mount-Lebanon
  |  11:51 am Local Time

Overview

I'm Lara, a marketing professional with around 3 years experience in advertising and media with strong knowledge and experience in strategic planning and market research.
Fluent in spoken and written English, Arabic, French, Armenian, and moderate in Spanish.

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Skills (5)

Tested
Advertising
Market Research
Marketing
Social Media Marketing
Knowledge of Microsoft Office

Service Description

I am a graduate of the American University of Beirut, holding a Bachelor Degree in Business Administration, Marketing Communications concentration.

I am a very organized person with strong analytical skills. During two years, working as a Strategic Planner for Fortune Promoseven Dubai for renowned brands such as L’Oreal Paris, Nestle, Nescafe and Maybelline helped me gain the key methods of market research and strategic analysis.
In effect, I have planned many integrated advertising campaigns that optimize market share and profitability.
I have designed marketing strategies, business plans, brand architecture, product innovation and proposition/platform building schemes for various client accounts. Thus, gained valuable knowledge of the region’s best practices and consumer behaviors.
I have also led market research, category reviews and brand health checks, prepared and moderated focus groups, one-on-one interviews, concept tests and Vox Populi interviews with target consumers as part of research processes.

Moreover, I am very energetic with strong interpersonal skills. During five months at Rotana Media Services, I was responsible for handling the management of LBC SAT media account and accordingly acquired valuable marketing skills.

Such experience in the advertising and media industry in a fast paced environment will put me in the right direction to introduce innovative ideas and marketing techniques for any marketing job.

I am fluent in five languages: English,...

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Employment

Rotana Media Services
Senior Account Executive
2008 - 2009
• Media selling and management of LBC SAT channel’s account. • Built and maintained a strong relationship with planners and buyers of major media companies. • Was responsible for marketing the new...
Fortune Promoseven
Strategic Planner
2007 - 2008
• Handled multiple client portfolios among which L’Oréal Paris, Maybelline, Nescafé, Nestlé. • Planned integrated advertising campaigns that optimize market share and profitability. • Designed...

Education

American University of Beirut
Bachelor in Business Administration - Marketing
2003 - 2006

Keywords

marketing techniques
advertising skills
market research
strategic planning and analysis
My Snapshot
Elance Level
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  • 12 months
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Identity
Username
larissa148
Type
Individual
Member Since
September 2011
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Lara Varakian | Elance

Lara Varakian