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Laura West | Elance
 
176985602337900
Last Sign-in: May 6, 2015

Laura West

Writer, retoucher, email marking & social media
   Australia
  |   Sydney, New South Wales

Overview

Minimum Hourly Rate $27

I am a dedicated and creative Ecommerce professional with 8 years experience across content creation, website coordination, promotion planning, website graphics, image retouching, EDMs and social media marketing. Having worked on projects as large as the launch of Selfridges & Co online, to overall Ecommerce management of Industrie Clothing; my experience has encompassed numerous marketing and coordination aspects of online retail.

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Skills (10)

Tested

Service Description

I am passionate about creating strategy-driven work that results in engagement between brands and audiences. With love for design, technology, and storytelling, I look for ways these three can be merged and expressed via social means and digital interaction.

SYSTEMS USED & SKILLS
CMS systems including in-house systems and outsourced systems (Salmon, Snow Valley, Open Cart, ICAD retail system)
Adobe Photoshop
InDesign
Dreamweaver
Google Analytics
Campaign Monitor
Social media channels (Facebook, Twitter, Youtube, Tumblr, Wordpress, Instagram, Pinterest)
In-house product photography
Microsoft Word and Excel
HTML
SEO

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Employment

INDUSTRIE CLOTHING
Ecommerce Manager
2012 - 2015
Coordinating all aspects of industrie.com.au and industriekids.com.au Responsibilities include online editorial, social media marketing, direct email marketing, promotion planning, website...
GIFT-LIBRARY.COM
Web Editor & Senior E-Merchandising Executive
2010 - 2012
Managed a team of four writers and one designer to deliver on all aspects of merchandising and editing of GiftLibrary.com Responsibilities included online editorial, social media, website...
SELFRIDGES & CO
Online Content Writer
2009 - 2010
Retained by Selfridges on a project basis to ensure the successful launch of their first online store (Selfridges.com) Responsible for all fashion content for both womenswear and childrenswear;...
HOLIDAY EXTRAS
Lead SEO Content Writer
2006 - 2009
Managed a team of 6 writers whilst overseeing and producing web content, social media promotion, project management and SEO for the core products of airport parking, airport hotels and airport...

Education

Canterbury Christ Church University, Canterbury
Bachelor of Arts (Hons)
2003 - 2006
Dane Court Grammar School
A-Levels
2001 - 2003
Dane Court Grammar School
GCSEs
1996 - 2001
Overview  |  Job History  |  Resume/C.V.

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laurawest
Type
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Member Since
November 2014
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Laura West | Elance

Laura West