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Lisa M. | Elance
 
176985602337900
Last Sign-in: Aug 30, 2012

Lisa M.

High Quality Fast
   United States
New York

Overview

My skills include:
- Account management of Fortune 500 client companies.
- Public speaking; small and large groups, television, and radio
- Business development; consistent top performer:
- Prospect needs analysis
- Prepare and lead pitches
- Close new clients and further penetrate existing clients
- Marketing and brand strategy for Global 2000 brands:
- Brand positioning, naming, architecture, design, implementation, and management
- Brand valuation and value driver analysis
- Brand issues in mergers and acquisitions
-...

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Aug 30, 2012|Newsletters|$500|Completed
|
5.0
May 16, 2012|Sales Writing|$27|Completed
Apr 7, 2012|Newsletters|$500|Completed
|
5.0
Feb 5, 2012|Newsletters|$500|Completed
|
5.0

View All »

Portfolio

We researched and wrote the copy including the company history, brand story and item...
We wrote the copy and designed this trim, easy-to-mail brochure
We created a variety of tagline options for this leader in the electronics space.
We conducted thorough market research, created a new name and logo, and repositioned...

Skills (6)

Tested
English Vocabulary Test (U.S. Version)
My Score
avg
Telephone Etiquette Certification
My Score
avg
Audio Book Voice Over
Commercial Voice Over
Corporate Presentation Voice Over
Phone System Greetings Voice Over

Service Description

I am a Manhattan-based marketing professional with 20 years of strategy, positioning, and copywriting experience. My clients include large multi-nationals like Exxon-Mobil (post merger strategy and ongoing product positioning, naming, design), Johnson & Johnson (positioning and design for the 2008 Beijing Olympic Games), and ADP (researching the small business market and repositioning and describing products for that target), but also small companies like Chicago Induction (repositioning company and rewriting all marketing materials including brochures, sales letters, web site), Edison Group (rewriting market analyses and product reviews), and ITG (positioning, messaging framework, rewriting brochures, websites, advertising, press releases, and other marketing materials as needed).

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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Naming
Positioning
PR
Copywriting
Video
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
3
3
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
LDMerriam
Type
Individual
Member Since
December 2008
Elance URL
Verifications
0
Lisa M. | Elance

Lisa M.