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Leah Konen | Elance
 
176985602337900
Last Sign-in: Mar 31, 2015

Leah Konen

Copywriter Specializing in Mobile Apps and Retail
   United States
  |   Berkeley, CA
  |  6:42 pm Local Time

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Leah Konen's identity has been verified.  Learn More

Overview

"It was a pleasure working with Leah. She understood exactly what we needed and her editorial writing style has helped us gain great coverage. Thanks for fantastic copy delivered on time."--Jonathan Friedman, Co-founder & CEO, Shoptagr

Creative copywriter and journalist with ten years experience specializing in mobile and retail writing that delivers conversions and aids brand awareness across a range of categories.

MOBILE LAUNCHES MADE EASY
I've worked on web content, App Store submissions, UX copy and push notifications for many...

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Jul 4, 2015|Copywriting|$2,827|Completed
|
5.0
May 27, 2014|Copywriting|$315|Working

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Portfolio

Worked with designer to concept and write all copy for a page inspiring customers to...
Wrote all copy for an editorial email featuring two new products for fashion brand, Ann...
Wrote all copy for an editorial slideshow featuring Hugo Boss sport coats. See full...
Crafted all copy for a landing page promoting Shutterfly's Photo Story iPad app to...
Wrote all copy for a holiday DM piece featuring gift ideas from Shutterfly. See the...
Worked with stylists and designers to craft copy for an editorial landing page...
Interviewed founders to craft copy for an about page for an up-and-coming fashion...
Wrote headline and subcopy for an email announcing two awards garnered by international...
Wrote romance copy and bulleted features for product copy for major fashion retailer,...
Wrote all product copy for Wrangler UK Spring/Summer 2014 collection.
Crafted copy for signs to hang across the country in major retailer, Ann Taylor LOFT....
Crafted all copy for an out-of-home campaign running in the NYC subway system for...
Worked with designer to develop concept for graphic email enticing customers to click...
Crafted engaging and inspiring copy to entice customers to redeem a free product offer...
Crafted all copy for app store submission for successful photo iPad app, Shutterfly...
Crafted all copy for a press release for fashion start-up, Shoptagr.

Skills (10)

Tested
Copywriting
My Score
avg

Service Description

MOBILE APP COPYWRITING SERVICES:
My experience includes work on app launches for some of the most popular apps on the market.

-App Store/Google Play submissions, including screenshot selection guidance
-Web copy/landing pages
-UX/UI copy
-Welcome tours
-Push notifications and text messages
-Social media content
-Press releases

RETAIL COPYWRITING SERVICES
I craft engaging retail and fashion copy that reaches millions for major international brands.

-SEO-focused product copy
-Marketing emails and newsletters
-Web content/articles/slideshows
-Landing pages/about pages/sell pages
-Direct mail
-Signage
-Social media content
-Press releases

JOURNALISM SERVICES
With a degree in journalism and ample experience reporting, I offer fact-based stories with an editorial slant.

-Reporting
-Fact-checking
-News and feature writing

FICTION SERVICES
A published young adult novelist, I help craft materials to get a book to market.

-Editing
-Blurb writing
-Query letters
-Synopses

PERSONAL OFFICE/WEBSITE SERVICES
-Bios/resumes
-LinkedIn profiles
-Online dating profiles
-Assistance writing invitations/emails

View my portfolio here: http://cargocollective.com/leahkonenmedia/About


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Employment

Shutterfly
Copywriter
2012 - 2014
• Act as lead copywriter for Shutterfly.com, crafting all copy for homepage marquees, microsites, landing pages and site assets • Concepted “For the photos you love”tagline and platform, which was...
Hugo Boss
Freelance Copywriter
2012 - 2012
• Wrote copy around all Hugo Boss brands, including men's, women's, and home collections • Developed language, voice, and copy for newly launched premier line, BOSS Selection • Attended...
Saks
Freelance Copywriter
2011 - 2012
• Composed product copy for all areas across the site, including designer, contemporary, accessories, home, kids¿ and men¿s collections
Ann Taylor LOFT
Copywriter
2011 - 2012
• Wrote editorial and promotional copy for e-mails, website assets, in-store signage, credit card mailers, giving campaigns, and local outreach materials • Acted as primary writer for Style Closet,...
Elle Decor Magazine
Associate Editor
2008 - 2011
• Crafted copy for home and fashion product stories, including blog posts, slideshows, and features • Wrote and edited articles and designer Q&As on home decor, shopping, design, style, art,...

Education

University of North Carolina at Chapel Hill
News/Editorial Journalism
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

mobile copywriting
app copywriter
mobile apps
app launch
fashion copywriting
copywriting
copywriter
retail copywriting
retail copywriter
journalism
resume writing
profile writing
web content
email writing
UX copy
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
leahkonen
Type
Individual
Member Since
April 2014
Elance URL
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Leah Konen | Elance

Leah Konen