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Lee W. | Elance
 
176985602337900
Last Sign-in: Nov 11, 2015

Lee W.

Digital. Strategy. Product.
   United Kingdom
  |   London, England
  |  5:20 pm Local Time

Overview

Minimum Hourly Rate $82

Extensive experience with international brands building e-Business units with operational and P&L responsibilities. A forward thinking creative leader with a proven ability to implement strategies whilst changing the human interaction of brands by offering creative and efficient solutions.

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Skills (10)

Tested
Creativity
Strategy
Entrepreneurship
Digital Creative
Digital Strategy
Digital Marketing
Online Marketing
Online Advertising
User Experience
Customer Experience

Service Description

Value Proposition
Extensive experience with international brands building e-Business units with operational and P&L responsibilities. A forward thinking creative leader with a proven ability to implement strategies whilst changing the human interaction of brands by offering creative and efficient solutions.

Core Competencies
- Management – e-Business unit management for corporations with in excess of £500m in revenues
- Digital – extensive knowledge of the digital landscape internationally (strategy and implementation) and long term digital road mapping
- Business Transformation - transforming organisations to become or grow market focused and commercially astute eBusinesses
- Change Management - leading and driving lean-based organisational, structural and culture change programmes
- Cost Reduction – efficient budget planning and management of P&L leading to cost reductions


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Employment

W+G Motorsport
Founder & CCO
2010 - Present
Founder & Chief Commercial Officer of W+G Motorsports, a Sports and Entertainment business based in Bucharest and London. Portfolio included: SABMiller, Ministry of Tourism, Asirom and Nokia. •...
I'M Advertising
Founder & CEO
2007 - Present
Management of a Marketing & Advertising consultancy focused on helping brands excel in their digital efforts delivering business-driven results. Portfolio included: Wonga, Diageo, IBM & Accent...
Vodafone Romania
Senior Manager, Online & Mobile Advertising
2010 - 2011
Reporting to the CMO and responsible for a team of 6, I was appointed to deliver a steep change to Leadership and Change interventions across all business units internally to introduce and leverage...
XING
Online Evangelist
2005 - 2006
LinkedIn’s main competitor in DACS, XING’s strategy was to expand in to new territories such as the USA. Reporting directly to the CEO. • Led the strategy development for bridging the gap between...
Podcast.com
Director of Marketing
2004 - 2005
Reporting and working alongside the CEO & Founder I contributed to pioneering the development from concept to end-user adoption of an emerging new media platform. • Led the seed-capital financing...
Pageflakes
Director of Marketing
2003 - 2004
Pageflakes was a “start page” portal similar to My Yahoo! enabling users to create their personalised web-space for all their online needs, including eMail, Facebook and Twitter all on one page....
Attridge Solicitors
Marketing
1998 - 2003
A multi-service law firm based in the United Kingdom. Hired to look after their online platform and marketing strategies. • Led the strategy and launch of one the first London Legal Law Firms to...
Overview  |  Job History  |  Resume/C.V.

Keywords

Digital
User Experience
Strategy
Creative
Customer Experience
Marketing
Advertising
Execution
Ideas
Product.
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  • 12 months
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Identity
Username
leewilkins
Type
Individual
Member Since
April 2015
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Lee W. | Elance

Lee W.