I am a practised digital marketer experience on web analytics tools, including implementation and reporting with Google Analytics, Omniture SiteCatalyst and others.
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From planning and deploy, to reporting and insight analysing, if you would like to get value from your websites and digital campaigns, I will be at your service.
"Data, Insight, Action, Success."
I have great passion on data. With my mathematics, data mining and IT background, I can make sure client can get the data, with proper tools and implementation, needed for analysis.
Being exposed and experienced in digital marketing industry of different sectors, I understand the importance of building reports, dashboards, figures and presentations, with relevant KPIs. On the other hand, it is not worth at all if those reports/KPIs just stand there and do not lead to any goal. Again, I love to discuss and work with client to discover, define the ultimate goal of success, and analyse what actionable insight can be dug out.
I have good experience of digital analytics on email marketing, digital campaign, social media marketing, as well as search engine marketing, both SEM and SEO. I am also keen on researching online user behaviour, including online social and purchasing behaviours.
I have over 5 years of experience working at hospitality, entertainment, retail and gaming industries, with digital advertising agencies, e-mail services providers, and IT solution providers.
My goal is to help client to understand their visitors and customers, giving insight into data, trends and behaviour. The ultimate target is to achieve win-win for both client and customers.
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