Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Leo Mak | Elance
 
176985602337900
Last Sign-in: Dec 19, 2012

Leo Mak

Digital Insight & Action to Success | GA Qualified
   Macau
  |   Macau, Macau
  |  7:28 pm Local Time

Overview

I am a practised digital marketer experience on web analytics tools, including implementation and reporting with Google Analytics, Omniture SiteCatalyst and others.

From planning and deploy, to reporting and insight analysing, if you would like to get value from your websites and digital campaigns, I will be at your service.

Read More »

Portfolio

Skills (4)

Tested
Knowledge of Google Analytics Test
My Score
avg
Computational Mathematics

Service Description

"Data, Insight, Action, Success."

I have great passion on data. With my mathematics, data mining and IT background, I can make sure client can get the data, with proper tools and implementation, needed for analysis.

Being exposed and experienced in digital marketing industry of different sectors, I understand the importance of building reports, dashboards, figures and presentations, with relevant KPIs. On the other hand, it is not worth at all if those reports/KPIs just stand there and do not lead to any goal. Again, I love to discuss and work with client to discover, define the ultimate goal of success, and analyse what actionable insight can be dug out.

I have good experience of digital analytics on email marketing, digital campaign, social media marketing, as well as search engine marketing, both SEM and SEO. I am also keen on researching online user behaviour, including online social and purchasing behaviours.

I have over 5 years of experience working at hospitality, entertainment, retail and gaming industries, with digital advertising agencies, e-mail services providers, and IT solution providers.

My goal is to help client to understand their visitors and customers, giving insight into data, trends and behaviour. The ultimate target is to achieve win-win for both client and customers.

Read More »

Employment

Melco Crown Entertainment
Assistant Manager, Digital Marketing
2011 - 2012
Nextra Marketing and Business Consulting Limited
Marketing Executive - Online
2009 - 2011
The Venetian Macau Limited
Interactive Executive - Online Executive
2008 - 2009
Banco Comercial Macau
IT officier
2007 - 2008

Education

University of Macau
M.Sc in Mathematics
2010 - Present
The University of Hong Kong
M.Phil in Computer Science, Data Mining
2006 - 2007
University of Macau
B.Sc in Software Engineering
2001 - 2005
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Web Analytics
Google Analytics
Email Marketing Tracking
Conversion Tracking
Analytics Reporting
My Snapshot
All Categories
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
leomak
Type
Individual
Member Since
November 2012
Elance URL
Verifications
0
Groups
Leo Mak | Elance

Leo Mak