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Lewis Bassett | Elance
 
176985602337900
Last Sign-in: Jan 17, 2014

Lewis Bassett

Strategic Marketing Consultant and Speaker
   United Kingdom
  |   Buckie, Moray
  |  2:21 am Local Time

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Lewis Bassett's identity has been verified.  Learn More

Overview

When you spend £1 on marketing, how much profit do you get back?

Because that's the only thing that counts.

Sorry, but it's true.

Facebook 'likes', web hits and Google ranking might make your report look good. But you can't take them to the bank.

If you don't agree with this, then I'm not your man.

I have many different skills, but they're all geared around one thing: increasing the return on your marketing investment. That's the only rational way to measure the effectiveness of a marketing consultant.

Read More »
Aug 23, 2013|Copywriting|Private|Completed
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5.0
Jun 24, 2013|Copywriting|Private|Completed
|
5.0
Jun 6, 2013|Marketing & Sales Consulting|Private|Completed
|
5.0
May 28, 2013|Copywriting|Private|Completed

View All »

Portfolio

I wrote this for a company in New York that provides data archiving services to...
Every month, I post a print newsletter out to all my clients and partners. This is the...

Skills (10)

Tested
Market Research
SEM
Google AdWords
Autoresponders
Sales Letters
Unique Selling Proposition
Offer Development
RFM
Aweber
Content Writing

Service Description

Here’s what you can expect from working with me:

(a) I’m on Elance to start relationships with people and companies that I think will make great long-term clients. Consider this a taster project – from both our points of view.

(b) Strategy will always be more important than tactics (i.e., why you’re doing something will always be more important than what you’re doing, which will always be more important than how you’re doing it). You can rely on me to always question your assumptions and view your ideas from a strategic perspective.

(c) Marketing is about return on investment. For every £1 you spend on marketing, how much do you get back? That is the bottom line for marketing. You can’t pay your employees with “social engagement” or web hits.

(d) Crafting a persuasive message and offer is an iterative process – and it requires constant testing and refinement. Google AdWords is the perfect tool for this, and the one I favour to begin with. (Google my name and read some of my articles for more information about this.)

(e) Buying customers is expensive. Unless you have a system that builds deep relationships with customers and turns first purchases into continuous cash flow, you’ll not be able to compete in your market. Email autoresponders are the perfect tools for this. And I’m very, very good at using them.

(f) I prefer to spend my time helping clients, rather than recruiting them. So I cherish the relationships that I work hard to build. You can expect me to deliver...

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Employment

Bassett Providentia Ltd
Director
2011 - Present

Keywords

keyword research
online advertising
ppc
google adwords
lead generation
copywriting
email marketing
autoresponders
sales letters
landing page optimization
content marketing
marketing analytics
database marketing
direct mail
aweber
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
4
7
0
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
lewisbassett
Type
Individual
Member Since
November 2012
Elance URL
Verifications
0
Lewis Bassett | Elance

Lewis Bassett