When you spend £1 on marketing, how much profit do you get back?
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Because that's the only thing that counts.
Sorry, but it's true.
Facebook 'likes', web hits and Google ranking might make your report look good. But you can't take them to the bank.
If you don't agree with this, then I'm not your man.
I have many different skills, but they're all geared around one thing: increasing the return on your marketing investment. That's the only rational way to measure the effectiveness of a marketing consultant.
Jun 6, 2013|Marketing & Sales Consulting|Private|Completed
Mar 22, 2013|Email Marketing|Private|Completed
Jan 20, 2013|Email Marketing|Private|Completed
Dec 20, 2012|Email Marketing|Private|Completed
Here’s what you can expect from working with me:
(a) I’m on Elance to start relationships with people and companies that I think will make great long-term clients. Consider this a taster project – from both our points of view.
(b) Strategy will always be more important than tactics (i.e., why you’re doing something will always be more important than what you’re doing, which will always be more important than how you’re doing it). You can rely on me to always question your assumptions and view your ideas from a strategic perspective.
(c) Marketing is about return on investment. For every £1 you spend on marketing, how much do you get back? That is the bottom line for marketing. You can’t pay your employees with “social engagement” or web hits.
(d) Crafting a persuasive message and offer is an iterative process – and it requires constant testing and refinement. Google AdWords is the perfect tool for this, and the one I favour to begin with. (Google my name and read some of my articles for more information about this.)
(e) Buying customers is expensive. Unless you have a system that builds deep relationships with customers and turns first purchases into continuous cash flow, you’ll not be able to compete in your market. Email autoresponders are the perfect tools for this. And I’m very, very good at using them.
(f) I prefer to spend my time helping clients, rather than recruiting them. So I cherish the relationships that I work hard to build. You can expect me to deliver...
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