- Pro-active and detail-oriented researcher, writer and editor with 20 years’ experience in academic and commercial sectors.
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- Subject matter expertise in web, mobile, devices, digital product innovation and management, marketing strategy, social and community software, video games/virtual worlds, retail/e-commerce, e-learning, market/user research and usability, digital and social media, and CPG/food and beverage.
- Highly effective and innovative approaches to research design, recruiting and screening, surveys and just-in-time/low-budget...
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Jan 13, 2015|Marketing Strategy|$0|Working
Market and user research services including lab and field studies, remote usability, focus groups (physical and virtual), surveys, competitive analyses, and much more. I have significant networks for B2B and B2C recruiting and am skilled in high quality screening of potential participants without undue overhead or lead time..
Strategy and content work includes print and web copy writing, white papers, reports, presentations, web/blog and journal articles, technical and user documentation, business proposals, sales/marketing plans, ghost writing, educational/instructional content, information/UI architecture and design, proofing and editing.
I'm also a highly active social media evangelist and promoter.
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Strategist and Analyst
2007 - Present
Designed and conducted research and strategy projects for clients (SDL, The Hartman Group, VGMarket, Tahzoo), including social media intelligence/data mining (SDL), and content development (SDL,...
Microsoft, Amazon, Intel
Senior User Researcher
2006 - Present
Multiple user experience research roles responsible for designing and running user and field research studies, playtesting and competitive benchmarking related to console and PC video games, cloud...
California State University
Master of Science, Education
University of California at Berkeley
Bachelor of Arts, Anthropology
The University of Waikato (New Zealand)
Doctor of Philosophy, Screen and Media Studies