Dynamic marketing professional with extensive experience developing strategic brand positioning and integrated marketing campaigns for new and established products in automotive, technology and consumer goods. Demonstrated success as a hands-on leader of marketing teams with a tenacious approach to achieving objectives. Results-oriented team player with strong leadership and creative problem solving skills who thrives in a fast-paced and progressive professional environment.
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Exploring new opportunities at established for-profit companies, in thriving industries, who embrace innovation and creativity as necessary values to realize their business objectives.
Specialties: Strategic Market Positioning;
Cross-functional Team Leadership
Experiential Consumer Marketing;
Team leadership, coaching and mentoring
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BSM Financial Group
Director of Sales & Marketing
2013 - Present
• Cultivate relationships with local and national equipment vendors to generate customer base, which has led to substantial revenue within the first year
• Developed corporate identity, company...
Julie Orlov Consulting
Director of Marketing
2011 - Present
Developed product roadmap and digital marketing strategy for this self-help start-up, generating a steady increase of social media impact and new customer conversion and increased revenue.
United Way of Greater Los Angeles
Director, Relationship Marketing
2009 - 2011
Led a staff of managers, developed strategy and led cross-functional teams in the creation and execution of donor engagement initiatives, including large-scale events, to promote the corporate...
Toyota Motor Sales, Inc.
Engagement Marketing Consultant
2008 - 2008
Contract assignment to manage multi-million dollar experiential marketing programs designed to build consumers’ relationship with Toyota vehicles:
• Created engaging on-site programs, which...
Marketing Communications Manager
1999 - 2007
Established Americas MarCom team from the ground up. Developed marketing communications objectives and strategies and managed Americas’ multi-million dollar annual budget. Managed a staff of...
The Action Group
1997 - 1999
Led account service team for boutique, full-service advertising agency with Consumer and B2B accounts.
Clients: Mattel, Century 21 Real Estate, Futurekids, Homeseekers.com, Management Solutions,...