Marketing and advertising writing professional with over 11 years of experience in all aspects of the creation and management of an in-house marketing team. Creative designer of offline and online collateral; brochures, displays, web marketing, newsletters, advertisements, etc, with the ability to deliver on budget. Personable leader with sharp writing and expert software skills. Exceptional ability to recognize emerging marketing trends and integrate into marketing plans.
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CORE STRENGTHS: Verbal and written communications. Creativity....
Write and implement marketing and advertising budget. Identify and review creative advertising, marketing, and media opportunities for that budget (print and online)
Negotiate media and advertising contracts and maintain positive relations with representatives
Track effectiveness (ROI) of campaigns and design written and verbal communications to upper management
Design, copy writing, art direction, illustration, photography, quality control, editing, and final concept and development of advertisements, brochures, direct marketing, e-marketing, newsletters, website, and all other display and printed materials, including 100+ page Charleston Green magazine
Create the firms downtown Showroom space and responsible for its use to forward the company identity and as a tool for the sales agents
Plan and evaluate company events and trade shows; manage sponsorships, speaking engagements
Design, maintenance and optimization of company website, marketing database, SEO campaigns
Report and interpret website CRM and metrics
Managed and developed campaigns involving Google AdWords, Google Analytics, et al.
Write and distribute public relations campaigns (traditional print or online) involving the firm or firm individuals
Create Internet marketing campaigns involving social marketing
Write and distribute public relations campaigns, develop corporate style sheets
Oversee and train assistant marketing and design staff
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