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Lynne M. | Elance
 
176985602337900
Last Sign-in: Aug 14, 2015

Lynne M.

   United States
  |   New York City, NY

Overview

Thought-leader and creative market strategist who leads and delivers fact-based consumer insights to drive category performance. For top-tier CPG companies, such as Kraft, Unilever and Nestle, as well as a leading advertising firm, I leverage trends and market research to formulate and position new and existing product lines for record-setting growth.

Specialties: Marketing/Advertising/Revenue Growth/Analysis & Planning/Market Expansion/Turnarounds/Product Development/Strategic Partnerships/Consumer Loyalty

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Skills (10)

Tested
Thought Leadership
Market Understanding
Business Growth
Consumer Insights
Segmentation
Advertising Research
Marketing Research
FMCG
Customer Insight
Introducing New Products

Employment

Ferrero, Inc
Consultant
2015 - 2015
Replaced Research Director who was on leave. Led Research function for Ferrero-Rocher/Pralines, Tic Tac and Nutella.
Post Foods
Marketing Insights Consultant
2011 - 2014
-Led Innovation and Insights for largest Post brand, Honey Bunches of Oats Cereal. -Piloted ethnographies contributing to 2013 Integrated Marketing Communications development. -Insights lead on New...
Mondel?z International
Consultant/Senior Market Research Manager
1994 - 2011
*Identified new branding strategies for two major cracker brands through large-scale benefits study leading to highest advertising test score in ten years and +26% sales growth. *Led new cracker...

Education

Cornell University
Bachelor of Science (B.S.)
-
Cornell University
Bachelor of Science
-
Overview  |  Job History  |  Resume/C.V.

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  • 12 months
  • Lifetime
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Identity
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LMresearch
Type
Individual
Member Since
August 2015
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Lynne M. | Elance

Lynne M.