Lodestone Consulting Services | Elance
Last Sign-in: Feb 18, 2016

Lodestone Consulting Services

Traffic Gen~Online Ads~Competitive Analysis
   United States
  |   Los Gatos, CA
  |  8:01 pm Local Time

About the Company

o Feeling overwhelmed with the demands of a content driven sales funnel?
o Need to have better ROI with your online ads?
o Want to know what your competition is doing, what their ads are, and how well they worked?
o Need better keyword research and web copy so people can find you faster?

And do you need someone to handle it for you?

I can set up an online advertising campaign or optimize your existing one to get better qualified customers who want what you're selling. We can review what keywords your competition is targeting, how well their ad copy worked, and decide how to make your landing pages more effective. A higher quality score from Google AdWords means more customers at less cost per click.

With my background in customer service, engineering, and marketing, I can assist you in all areas of your online marketing as well as provide guidance for your customer service.

How can I help you today?
Service Description
I tend to handle all areas of a project directly. If there's any need for graphics to be created, I have graphic designers I've partnered with, and manage that seamlessly. You always have the final say.

I'm available M-F from 7-4 Pacific Time. You can also find me on twitter as LodestoneCS.

To achieve your complete satisfaction, my process is to identify what your end result is, and then set up regular checkpoints to ensure that what I'm providing is what you really wanted. Sometimes you start down a path and then realize that it wasn't what you wanted at all. At that point, we make course corrections and keep moving towards the ultimate goal of your business becoming a successful presence on the web that brings revenue into your pocket.

I have used Elance for some of my own outsourcing and I'm sensitive to the need for overcommunicating. I have worked for myself since 1998 when I was a website developer and programmer. I've been working remotely since 1993. In my first job out of college, I was a "phone jockey" for technical support. I learned quickly how to treat people with respect and how to debug a problem quickly.

I want to get to know you and your business goals. If you're not sure, I can work with you to clarify them. When you know where you want to go, it makes creating a path easier. From my first job as a technical phone support through my various jobs to being an online consultant, I take joy in helping other people achieve their goals. The parts of my job that I liked the most were mentoring, analyzing data looking for patterns, and coming up with creative solutions with what we have.

SEM Campaigns - will write copy for the sponsored results and manage the A/B testing. Will make recommendations for which keywords to optimize, what negative keywords to ad, identify what keywords are triggering your ads, who you're bidding against, what ads they're running, how well it worked. And then I can set up and monitor the ads optimizing for time zones and countries, set up and test landing page copy, and track the click through rate to ensure it's effective.

Business Consulting - creating marketing plans, business plans, helping you push past any current blocks. Analyze your current business processes, document them, and make adjustments to improve effectiveness. Mentor workers in processes. Manage offshore or offsite workers. Project management. I'll assist with finding ways to improve your revenue streams, such as adding in affiliate sales links for products that work with your website. Additionally, we'll look into managing your online reputation on forums such as Yelp.

Analytics - analyze your web logs or email data and provide you with a picture about who your customers are, where they're coming from, when they are leaving your sales funnel, and provide recommendations to improve your customer acquisition and retention. If you're not set up with Google Analytics and Webmaster Tools, I can help get you set up. Then we can analyze how your website is performing with organic search engine rankings.

Market Analysis - Competitive analysis of your existing market space or areas you want to expand into. Analysis of your website and recommendations to improve the message. Recommendations for making your website better for potential customers. Copy edits to align your web copy with the way your target audience thinks and speaks.

Video - preproduction interviewing to target a single message for each video, script creation, recommendations for how to shoot, video editing, postproduction, and deployment.

I have over 20 years of experience and will provide you with high quality service and a speedy turnaround. I only commit to projects that I know I can work on until it is completed to your satisfaction. Don't waste your time and money. Hire an expert who will take care of you professionally.
B2B Copywriting
Awarded: 2010
SEO Professional
Awarded: 2009
Marketing with Video for Online Profit
Awarded: 2009
Social Networking
Awarded: 2009
Bob Bly
Medical Copywriting
Awarded: 2009
Copywriting 2.0
Awarded: 2009
Accelerated Copywriting
Awarded: 2008
Desktop Marketing
Awarded: 2008
Dun and Bradstreet
Awarded: 1998
American Intercontinental University
Masters of Arts in Technology
2002 - 2002
California Polytechnic State University
BS Electronic Engineering
1985 - 1989
Lodestone Consulting Services, LLC
Online business consultant
2007 - Present
Formed a business to consult with Media Newsgroup to help transition their registration, co-registration, and email marketing programs from McClatchy. Set up all the databases and templates. Provided data segments, and regular reports on demographics and success analytics. Currently providing high quality online marketing consulting including email marketing, article marketing, ebooks, business plans, newsletters, SEO, and sales copywriting.
Knight Ridder Digital
Registration and Email Program Manager
2005 - 2007
Was in charge of email programs, analytics of subscriber data, retention, demographics, registration, and co-registration. Created emails and segments and evaluated success of campaigns. Documented marketing requirements for new registration. Trained other newspapers on how to send their emails when it was decentralized. Managed calendar for National sales.
Auctions product manager (contract)
2005 - 2005
In charge of Y! Auctions US version. Wrote newsletters, online copy that was optimized for better search engine results, developed reports on my analysis of the web metrics on where people were coming from, how many pages they clicked through, and if there was an ultimate sale. Wrote catalog copy for charity auction. I was given the images, and I set up the auction for the charity. Created powerpoint presentation on competitive analysis of auction sites. Provided consulting on areas to grow auctions with enhanced functionality.
Year Founded
Number of Employees
Payment Terms
I prefer to bid per project since it sets expectations up front, and your costs will not increase unless you request in writing scope changes, and we will renegotiate the project bid at that time.

I take project scope and deadlines very seriously. I was a project and program manager for 8 years. I will provide you with a realistic schedule based upon our agreed upon deliverable.

Projects under $1000 - 50% deposit, 50% upon completion.

Projects over $1000 - 25% deposit, we negotiate 2 milestones, and 25% due upon completion.
Stephanie Roberts
Bay Area News Group, Director
Provide online marketing consulting for email projects, provide detailed data mining reports used by sales to close deals, provide copywriting, setting up, segmenting and testing for their circulation group.
Nancy-Lynn Vorel
Cameo Designs, Owner
Online business management, email management, training, wrote process and procedures documentation. Created customer service strategy. Provided consulting on business strategy, affiliate sales strategy, and usability of websites.
Kathy Ives
McClatchy Interactive, VP Marketing
Program Manager for Email and Registration. Sent emails, ran data mining reports, etc.
Lodestone Consulting Services | Elance

Lodestone Consulting Services