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Michael L. | Elance
 
176985602337900
Last Sign-in: Jul 29, 2015

Michael L.

Quantitative-Based SEM, SEO, & Web Analytics
   United States
  |   Spencerport, NY
  |  2:22 pm Local Time

Overview

Minimum Hourly Rate $78

Our educational background is in mathematics, economics, business, marketing, and programming - using it to improve and optimize online marketing and usability campaigns. By analyzing user data, usability, search engine traffic, and sales data, I optimize campaigns, budgets, and pages using a variety of algorithms to reduce your costs and maximize your ROI.

From website and landing page design to campaign optimization and maximizing ROI, we'll work closely with you to help your business succeed. We want to form a long-term relationship...

Read More »
Feb 13, 2014|Search Engine Marketing|Private|Completed
Jan 14, 2014|Statistics|Private|Pending Cancellation
Jan 9, 2014|Ad Campaigns|Private|Completed
Dec 18, 2013|Lead Generation|Private|Completed

View All »

Portfolio

Increased conversions by over 20% over old conversion page
http://www.draftsharks.com
Customized landing pages for a number of markets, optimized PPC & landing page...
http://www.experthelp.com
We designed specific landing pages for SmartDeco to reach their college audience.
We redesigned the safari website to include a more visual user experience, focusing on...
http://www.tokenya.com

Skills (3)

Tested
Google Website Optimizer
Knowledge of Google Website Optimizer Test
My Score
avg
Google AdWords
Knowledge of Google AdWords Test
My Score
avg
Google Analytics
Knowledge of Google Analytics Test
My Score
avg

Service Description

Analytics/Optimization: Using multivariate testing or A/B testing to maximize the conversions on various page elements, or completely different landing pages altogether. As experts in Google Analytics, we'll help you troubleshoot issues, set up GA to provide useful information and insights, and create custom reports/dashboards to report on KPI's.

SEM: Based on the complexity of your campaign, we adjust bids to reduce your cost per conversion based on anything from keywords and bid amounts to more complex calculations, such as day of the week, time of the day, age, gender, and geographic area. It's a complex process, and Google ads more and more targeting options all the time, and we stay on top of it to keep your sales up and cost/conversions down.

SEO: We focus on long-term results. If you're looking to immediately raise rankings on a low budget, we're not for you. We don't promise the world or engage in risky SEO activities. If you're interested in high-quality, long-term, strategic approaches to building traffic, then let us know and we can help you succeed.

Design: From landing page design to complete website designs, we produce high quality web elements designed to convert. Not only are our designers on top of their game, our group discusses conversion and usability issues during the design process to make sure we don't only create something that looks good - it produces results too.

Read More »

Education

Rochester Institute of Technology
Economics
-
Rochester Institute of Technology
Master of Business Administration
-

Keywords

SEM
PPC
Usability
Adwords
Bing Ads
Page Optimization
Conversion Rates
Analytics
Adwords
PPC
Pay per click
Wireframe
SEO
AB Testing
Multivariate Testing
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
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1
0
Total
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Private
Private
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Type
Individual
Member Since
September 2010
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Michael L. | Elance

Michael L.