Michael L. | Elance
 
176985602337900
Last Sign-in: May 22, 2015

Michael L.

Quantitative-Based SEM, SEO, & Web Analytics
   United States
  |   Spencerport, NY
  |  10:42 pm Local Time

Resume/C.V.

Our educational background is in mathematics, economics, business, marketing, and programming - using it to improve and optimize online marketing and usability campaigns. By analyzing user data, usability, search engine traffic, and sales data, I optimize campaigns, budgets, and pages using a variety of algorithms to reduce your costs and maximize your ROI.

From website and landing page design to campaign optimization and maximizing ROI, we'll work closely with you to help your business succeed. We want to form a long-term relationship with you - not just complete a setup then leave.

For more information, view our website at http://www.londes.com
Service Description
Analytics/Optimization: Using multivariate testing or A/B testing to maximize the conversions on various page elements, or completely different landing pages altogether. As experts in Google Analytics, we'll help you troubleshoot issues, set up GA to provide useful information and insights, and create custom reports/dashboards to report on KPI's.

SEM: Based on the complexity of your campaign, we adjust bids to reduce your cost per conversion based on anything from keywords and bid amounts to more complex calculations, such as day of the week, time of the day, age, gender, and geographic area. It's a complex process, and Google ads more and more targeting options all the time, and we stay on top of it to keep your sales up and cost/conversions down.

SEO: We focus on long-term results. If you're looking to immediately raise rankings on a low budget, we're not for you. We don't promise the world or engage in risky SEO activities. If you're interested in high-quality, long-term, strategic approaches to building traffic, then let us know and we can help you succeed.

Design: From landing page design to complete website designs, we produce high quality web elements designed to convert. Not only are our designers on top of their game, our group discusses conversion and usability issues during the design process to make sure we don't only create something that looks good - it produces results too.
Certifications
Google
Adwords
Awarded: 2011
Education
Rochester Institute of Technology
Economics
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Rochester Institute of Technology
Master of Business Administration
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Payment Terms
None specified
Michael L. | Elance

Michael L.