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Loretta L. | Elance
 
176985602337900
Last Sign-in: Feb 28, 2015

Loretta L.

Brand/Business-Builder; Insights/Innovation Led
   Canada
  |   Toronto, Ontario

Overview

Minimum Hourly Rate $55

Loretta Levinson MBA, B. Comm

Loretta has over 20 years of creating consumer-centric, business-building programs and overseeing their execution with excellence. Starting off with industry leader P&G, based on a strong foundation of consumer and customer insights directing research projects on a diverse cross-section of well-known brands such as Always and Crest, Loretta successfully led cross-functional teams behind the national launch of Tide with Bleach and the integration of then acquired Metamucil into the Procter family.

Loretta...

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Aug 12, 2014|Marketing Strategy|$345|Working

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Portfolio

Led overall project - naming, brand identity/packaging design, promotion planning,...

Skills (10)

Tested
Marketing Analytics Fundamentals
My Score
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Market Research
My Score
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Branding
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Service Description

The combination of a disciplined, process-driven foundation to marketing and business development, combined with the focus on results that has always come naturally, I believe, makes me an ideal remote service provider.
Further, my roots in market research and undeniable curiosity strongly influence my successful project completion and high level of client satisfaction.

I enjoy working from home but am not averse to travelling. This increased flexibility actually has increased my productivity and efficiency over time, as balancing a number of projects simultaneously requires tremendous self-discipline.

Additionally, a project focus has enabled me to further hone my skills in all areas of the marketing mix, whether it be via qualitative research for Unilever on Hellmann's, to developing and readying 3 new dietary supplement brands/technologies for launch North America-wide, to integrating traditional offline PR opportunities with online lead generation via direct marketing and social media for a discount promotional products client (B2B).

Whether it be dveloping a launch/sales plan or one for investors, or leading the actual deployment of strategies and tactics to gain competitive advantage, I look at all facets of a project from the point-of-view of the target market, and consistently ensure that their needs are satisfied on all fronts.

I continuously see opportunities where others don't, and know how to capitalize on them profitably.

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Employment

Paladin Labs
Director, Marketing & Sales
2007 - 2009
Quintessence Brands
Co-Founder / VP Marketing
2003 - 2006
Co-founded marketing/sales agency and sourced 5 international high-end wine/spirit brands in Canada; Successfully launched/listed 3 brands at the Liquor Control Board of Ontario, the largest...
Molson Coors
Marketing Director, Specialty Brands
2000 - 2003
Corby Distillers
Marketing Director
1998 - 1999
Rothmans, Benson & Hedges
Group Marketing Manager / Research Manager
1995 - 1998
Freelance
Not-for-profit Marketing Consultant
1992 - 1994
Created fisrt in-house marketing department for $40+ million charity in Toronto, Canada.
Procter & Gamble
Brand Manager/Research Manager
1985 - 1992

Education

Richard Ivey School of Business, University of Wes
Masters in Business Administration
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Marketing Strategy
Research
Sales
Branding
Digital/Mobile
Integration
Innovation
Creativity
Advertising
Writing
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Identity
Username
LorettaLevinson
Type
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Member Since
January 2011
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Loretta L. | Elance

Loretta L.