Loretta Levinson MBA, B. Comm
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Loretta has over 20 years of creating consumer-centric, business-building programs and overseeing their execution with excellence. Starting off with industry leader P&G, based on a strong foundation of consumer and customer insights directing research projects on a diverse cross-section of well-known brands such as Always and Crest, Loretta successfully led cross-functional teams behind the national launch of Tide with Bleach and the integration of then acquired Metamucil into the Procter family.
Aug 12, 2014|Marketing Strategy|$345|Working
The combination of a disciplined, process-driven foundation to marketing and business development, combined with the focus on results that has always come naturally, I believe, makes me an ideal remote service provider.
Further, my roots in market research and undeniable curiosity strongly influence my successful project completion and high level of client satisfaction.
I enjoy working from home but am not averse to travelling. This increased flexibility actually has increased my productivity and efficiency over time, as balancing a number of projects simultaneously requires tremendous self-discipline.
Additionally, a project focus has enabled me to further hone my skills in all areas of the marketing mix, whether it be via qualitative research for Unilever on Hellmann's, to developing and readying 3 new dietary supplement brands/technologies for launch North America-wide, to integrating traditional offline PR opportunities with online lead generation via direct marketing and social media for a discount promotional products client (B2B).
Whether it be dveloping a launch/sales plan or one for investors, or leading the actual deployment of strategies and tactics to gain competitive advantage, I look at all facets of a project from the point-of-view of the target market, and consistently ensure that their needs are satisfied on all fronts.
I continuously see opportunities where others don't, and know how to capitalize on them profitably.
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Co-Founder / VP Marketing
2003 - 2006
Co-founded marketing/sales agency and sourced 5 international high-end wine/spirit brands in Canada; Successfully launched/listed 3 brands at the Liquor Control Board of Ontario, the largest...
Not-for-profit Marketing Consultant
1992 - 1994
Created fisrt in-house marketing department for $40+ million charity in Toronto, Canada.