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Lori A. Hall . | Elance
 
176985602337900
Last Sign-in: Jul 9, 2014

Lori A. Hall .

Marketing That Get's Results!
   United States
  |   Fort Myers, FL
  |  10:14 am Local Time

Overview

I am a results-oriented Marketing Professional with a "Blue-Chip" pedigree (P&G, Coca-Cola, Avery Dennison) and 10+ years of Independent Marketing Consulting Experience, that specilizes in helping my clients in a wide variety of industries through the full cycle of launching new products, new business ventures or entering new markets and channels.

During my 25 year career, I have played a leadership role in launching over 25 products or business ventures to market, as well as developed, managed and executed over 500 marketing, PR and...

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Nov 30, 2012|Marketing Strategy|Private|Completed
|
5.0
Sep 9, 2012|Business Plans|Private|Completed
|
5.0
Aug 29, 2011|Marketing & Sales Consulting|Private|Completed
Aug 22, 2011|Marketing Strategy|Private|Completed
|
5.0

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Portfolio

Work, Education and Community Service for Lori A. Hall, Marketing Consultant
Completed market research to determine the market opportunity and feasbility of...
An example of a research plan
Census-based Market Research Report to identifiy new business opportunities for HR...
An example of a sales presentation to sell a franchise to a business investor.
An example sales presentation for the launch of a new product to the Healthcare Market
Example of a detailed and actionable Marketing Plan written for a prospective Five Star...
Excerpts from a sample Business Plan for a prospective 5 start restaurant in Orlando,...
Example Marketing Plan for a service provider to the Healthcare Market
An example Calendar "Process Map" for implementation of a Sales &...
Example of a marketing strategy presentation to Olive Garden on actions to take on...
An example of a business strategy to grow the business for a new division of an...
Full Marketing Plan for Wedding products/eCommerce Business
Researched and wrote a strategic market/business opportunity assessment for start-up...
Example of a creative brief providing rationale and direction to an outside product...

Skills (9)

Tested
Business & Marketing Plan Writing
Launching New Products
Internet Marketing-Copy; SEO; PPC; Email
Affiliate Marketing & Program Management
JV Partner Management & Business Development
Media Planning & Buying
Market Research-Customer & Competition
Marketing Program Development & Execution
Business Writing

Service Description

During my 25+ years of strategic Marketing & Market Development experience in both Blue-Chip organizations and entrepreneurial environments, I have consistently, successfully and effectively played the role of Strategic Change Agent helping my employers and clients to realize new business or market opportunities.

I have the reputation of "making things happen" and completing the "mission impossible". I have also played a variety of significant roles in launching over 25 products to market in a variety of industries, as well as developed, managed and executed over 500 marketing, PR and promotional programs, from bootstrapping to $25M budget campaigns.

I have significant & demonstrable experience in:

Strategic Planning
Media Planning & Buying
CRM System Deployment
Communication Strategy
Marketing Project Mgmt
IT Project Management
Business Plan Writing
Brand Management
JV & Business Development
Marketing Plan Writing
Product Development
Affiliate Program Management
SEO, PPC & Email Marketing
Copywriting
Market Research
Social Media Marketing
Customer Targeting & Retention
Recruiting & Hiring
Lead Gen & Management
Sales Conversion
Website Development Planning

And, have marketing experience in the following industries (or products):

Medical Devices
Office Products
CPG
Franchising
Healthcare IT
Patio & Lawn Products
Retailing
Real Estate
Software Development
Housewares Products
Casual Dining
Construction/Contracting
Health Supplements & Vitamins...

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Employment

Real Dose Nutrition and Ultimate Lifespan
Director of Marketing (Contract)
2011 - 2012
Planned, wrote site copy and led development of two new websites, tested and bought media, refined sales funnels, wrote site copy and newsletter content, managed email marketing and affiliate...
Elance 2011 (Multiple)
Marketing Consultant
2011 - 2011
My Pet Habit, LLC: Marketing Consultant (8/11) Researched and wrote a detailed marketing plan for launch of a daily deal site (like Groupon) for pet products. Provided advice and direction to new...
Scherer Ventures
Marketing Consultant
2011 - 2011
Provided advice and direction to serial entrepreneur (and Founder of www.conferencecall.com) on product development and commercialization strategies for a new private communication process and a...
Emax
Marketing Consultant
2010 - 2011
Provided advice and direction to client on commercialization of 3 new product concepts. Researched and wrote a detailed marketing plan for launch of a new medical device based on proprietary...
Elance 2010 (Multiple)
Marketing Consultant
2010 - 2010
Adaptive Study Test Prep, LLC: Marketing Consultant (1/11 and 7/10) Researched and wrote a market feasibility study for a new concept SaaS GMAT test prep service as well as a detailed marketing...
PeopleCare
Marketing & Business Development Consultant
2009 - 2010
Advised and consulted with Physician-Client on the development of a virtual medical services practice in the Occupational Medicine Segment. Identified, recruited, developed and managed...
Elance 2009 (Multiple)
Marketing Consultant
2009 - 2009
Instock, Inc: Marketing Consultant (12/09) Researched and wrote a strategic and detailed marketing plan for clients entry into new direct sales channels (b2b) in the IT Hardware segment....
Medicat, LLC
Marketing Project Consultant
2009 - 2009
Develop and manage email and direct mail projects, write and design sales/marketing materials and coordinate trade show activities for this Healthcare information technology provider.
Cake and a Prayer
Market Consultant
2009 - 2009
Researched and wrote detailed 12 month marketing plan, calendar and budget; Developed website and wireframe redesign specifications brief. Coached client through creation of a business plan...
Sports Legends Challenge
Marketing, Advertising & Promotions Consultant
2008 - 2009
Researched and wrote a detailed marketing plan including, target audience definition and quantification, media plans, channel plans, social media makreting plans and a website lead...
Mountain States Employers Council
Marketing Consultant
2008 - 2008
Conducted indepth industry research, developed a 5-year economic forecast and wrote a market development strategy report for a non-profit HR and training organization (e-Lance project)
RSVP, etc.
Marketing Consultant
2008 - 2008
Researched an wrote a detailed and actionable marketing plan including social media marketing, email campaigns and SEO revisions to drive more traffic and improve sell through for two wedding...
Bubby's Boutique
Marketing, Business Development and Operations Consultant
2008 - 2008
Developed and implemented marketing, business development and streamlined operational initiatives for a relocation of a retail chain from FL to GA. Oversaw development of a new logo and suite of...
Avadum, LLC/Theraworx
Marketing and Business Development Consultant
2008 - 2008
Developed and implemented marketing and sales organization initiatives for a new Infection Control Product Launch for an early-stage Healthcare Market Firm. Completed in-depth market research of...
Vantage Point Clubs/Roam
Marketing Consultant/Business Plan Writing
2007 - 2007
Researched and wrote a strategic market & business opportunity assessment for start-up business club venture. Researched, defined and quantified target audience and competitive set groups in...
NexCen Franchise Management/The Athletes Foot
Marketing Project Manager
2007 - 2007
Developed and managed national marketing and marcom initiatives for Retail Franchise Organization. Managed the national “In My Shoes” campaign comprised of 11 event marketing initiatives...
Twin-Star International, Inc.
Marketing Project Manager
2007 - 2007
Manage trade show, sales conference, PR and sales collateral initiatives for a furniture manufacturer. Establish and manage formal project management process over an aggressive Trade Show Calendar...
Contractor's Choice Supply
Marketing Project Manager
2006 - 2007
Developed and managed a marketing plan for a building industry contractor and launch of a new showroom/design center. Developed branding, identity and messaging strategy, including production of...
The HomeMag
Marketing Project Manager/Marketing Consultant
2006 - 2006
Developed and led national expansion plan and commercialization efforts for early-stage publishing company. Led Principles and Team in Strategic Planning process, including development of a new...
Quantified Marketing Group
Marketing Consultant/Business Plan Writer
2006 - 2006
Supported restaurant marketing agency in market research and new concept launch projects. Designed market research projects to test new restaurant design concepts. Researched, developed and wrote...
Searchlots.com
Web Software Project Manager/Marketing Consultant
2005 - 2006
Project managed the development & marketed a custom website with proprietary technology for a start-up real estate firm. Wrote MRD/PRD documents and developed the process map for both the website...
Miva.com
Marketing & Market Development Consultant
2005 - 2005
Developed and managed marketing and communication projects, including participation in corporate re-branding initiative. Develop messaging strategy reflecting new Corporate positioning against all...
Studio 101/Olive Garden Account Team
Marketing Consultant/Copywriter
2004 - 2004
Supported Marcom Agency on strategic planning, brand-centric marketing communications and program development. Developed strategic messaging strategy and wrote menu copy for client’s 1Q05...
Tube Enterprises, Inc.
Marketing and Product Development Consultant
2002 - 2004
Increased revenue +125% by developing and launching 18 new outdoor furniture products to major Mass Market retailers. Completed market research to develop market positioning strategy to expand into...
Everyday Gourmet, Inc.
Owner/President
2001 - 2003
Increased revenue by 50% via expanded product offering, innovative merchandising & direct marketing programs. Relaunched & expanded retail fine wine outlet to include restaurant, catering and...
Cenetec, LLC
Marketing Consultant
2001 - 2001
Led Team to launch new Technology Accelerator in conjunction with the City of Gainesville, FL and The University of Florida. Researched, identified, rationalized “go-to-market” strategies and...
DoYou2.com
Partner/Co-Founder/Vice President of Marketing
2000 - 2000
Built and sold a consumer-focused Internet Company in 9 months after securing 250,000+ subscribers. Completed market, segment and consumer research to determine product and company positioning, as...
Snapware, Inc.
Marketing Consultant
1998 - 1999
Doubled Revenue in 1 year by repositioning brand, launching new products and expanding into new channels. Completed consumer and market research to determine brand positioning and category role....
Avery Dennison Office Products
Group Marketing Manager
1997 - 1998
Founded new department and led/supervised team for award winning marketing program resulting in +$8M Sales. Founded and supervised Avery’s first-ever corporate consumer and trade marketing...
Coca-Cola USA
Market Development Manager
1996 - 1997
”Turn-around agent” to reverse market share and volume declines in the largest U.S. Coca-Cola Market. Conducted analysis and assessment of syndicated and consumer research to identify issues &...
Coca-Cola USA
Group Manager - National Consumer Programs
1995 - 1996
Supervised core (4), and led cross functional team (150 people) to design, develop, execute and implement multiple national consumer marketing programs to launch new products, including: program...
Coca-Cola USA
Regional Marketing Manager
1993 - 1995
Developed, managed and implemented market, brand and trade development programs for 1/3 of U.S. Markets. Designed, developed, executed over 400 local/regional consumer, brand and trade marketing...
Coca-Cola USA
Account Manager
1991 - 1993
Managed 9th largest bottler/franchisee in U.S. as well as the inaugural test market for Coca-Cola’s NCB Brands.
Procter & Gamble
Various Sales Management & Marketing Development Positions
1984 - 1990
-P&G: Broker Manager-Sundor Brands(9/90 – 12/90) (Grew business +25% in 3 months!) -P&G: Unit Manager-Paper Products (5/86 – 8/90) (Supervised 6 people). -P&G: Sales Representative-Paper...

Education

Community Service - Caribbean Hope
Board Member
2012 - 2012
Community Service - Technology Enterprise Center
Board Member - Marketing Committe
2001 - 2012
Community Service Gainesville Chamber of Commerc
Volunteer of the Year
2002 - 2002
Drake University
MBA Program
1986 - 1986
Carleton College
BA-Economics/Minor-French Studies
1980 - 1984

Keywords

marketing
research
writing
communications
plan
strategy
email
website
facebook
media
My Snapshot
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LoriHall
Type
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Member Since
October 2008
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Lori A. Hall . | Elance

Lori A. Hall .