Lori A. Hall . | Elance
 
176985602337900
Last Sign-in: Feb 13, 2015

Lori A. Hall .

Marketing That Get's Results!
   United States
  |   Fort Myers, FL
  |  7:59 pm Local Time

Resume/C.V.

I am a results-oriented Marketing Professional with a "Blue-Chip" pedigree (P&G, Coca-Cola, Avery Dennison) and 10+ years of Independent Marketing Consulting Experience, that specilizes in helping my clients in a wide variety of industries through the full cycle of launching new products, new business ventures or entering new markets and channels.

During my 25 year career, I have played a leadership role in launching over 25 products or business ventures to market, as well as developed, managed and executed over 500 marketing, PR and promotional programs...from bootstrapping to $25M budget campaigns in both "Blue Chip" and entrepreneurial environments.

I invite you to view feedback from eLance clients here: https://www.elance.com/s/edit/lorihall/job-history/?t=1 and review samples of my work here: https://www.elance.com/s/edit/lorihall/portfolio/
Service Description
During my 25+ years of strategic Marketing & Market Development experience in both Blue-Chip organizations and entrepreneurial environments, I have consistently, successfully and effectively played the role of Strategic Change Agent helping my employers and clients to realize new business or market opportunities.

I have the reputation of "making things happen" and completing the "mission impossible". I have also played a variety of significant roles in launching over 25 products to market in a variety of industries, as well as developed, managed and executed over 500 marketing, PR and promotional programs, from bootstrapping to $25M budget campaigns.

I have significant & demonstrable experience in:

Strategic Planning
Media Planning & Buying
CRM System Deployment
Communication Strategy
Marketing Project Mgmt
IT Project Management
Business Plan Writing
Brand Management
JV & Business Development
Marketing Plan Writing
Product Development
Affiliate Program Management
SEO, PPC & Email Marketing
Copywriting
Market Research
Social Media Marketing
Customer Targeting & Retention
Recruiting & Hiring
Lead Gen & Management
Sales Conversion
Website Development Planning

And, have marketing experience in the following industries (or products):

Medical Devices
Office Products
CPG
Franchising
Healthcare IT
Patio & Lawn Products
Retailing
Real Estate
Software Development
Housewares Products
Casual Dining
Construction/Contracting
Health Supplements & Vitamins
Furniture
Publishing
Online Business Services
Wedding & Events
Beverages (CSD & Adult)
Sports Marketing
Marketing Agency
Pet Industry
Mobile Apps
Penny Auction
Telecommunications
Human Resources
Daily Deal
Payday Loan
Test Prep & Online Learning
Gifts & Collectibles
WLAN Networking
IT Hardware
Online Fitness
Medical Consumables
Network Gaming
VoIP
Telemedicine
Product Liquidation
SaaS Products
Telecommuting
Beauty Products & Services
Direct Response

I invite you to view feedback from eLance clients here: https://www.elance.com/s/edit/lorihall/job-history/?t=1 and review samples of my work here: https://www.elance.com/s/edit/lorihall/portfolio/
Education
Community Service - Caribbean Hope
Board Member
2012 - 2012
Community Service - Technology Enterprise Center
Board Member - Marketing Committe
2001 - 2012
Community Service Gainesville Chamber of Commerc
Volunteer of the Year
2002 - 2002
Drake University
MBA Program
1986 - 1986
Carleton College
BA-Economics/Minor-French Studies
1980 - 1984
Employment
Real Dose Nutrition and Ultimate Lifespan
Director of Marketing (Contract)
2011 - 2012
Planned, wrote site copy and led development of two new websites, tested and bought media, refined sales funnels, wrote site copy and newsletter content, managed email marketing and affiliate programs, developed and executed social media program. Testimonial: Lori is a consummate professional. Her contributions to our organization are numerous AND are greatly appreciated ~ B. Rizvi, Founder
Scherer Ventures
Marketing Consultant
2011 - 2011
Provided advice and direction to serial entrepreneur (and Founder of www.conferencecall.com) on product development and commercialization strategies for a new private communication process and a new SaaS web-based Job Applicant Recruiting and Tracking service, both based on proprietary technology. Researched and wrote strategic marketing and media plan with budget. Designed wireframe and wrote development brief and site copy. Testimonial: I have been very happy with Lori's work and look forward to working with her again. ~ K. Scherer, Entrepreneur
Elance 2011 (Multiple)
Marketing Consultant
2011 - 2011
My Pet Habit, LLC: Marketing Consultant (8/11) Researched and wrote a detailed marketing plan for launch of a daily deal site (like Groupon) for pet products. Provided advice and direction to new business owner. Testimonial: You must hire Lori! Her dedication, research and knowledge shine through in her work. She exceeds expectations and remains available after project is completed. I highly recommend! ~ S. Sfichter, Owner Paragoni, LLC: Marketing Consultant (7/11) Researched and wrote a strategic marketing and product plan for launch of new mobile app targeting the amateur musician market segment. (Keywords: Testimonial: Lori is a true marketing professional. I highly recommend her and look forward to working with her again in the near future. ~ D. Moore, Owner Worksmart Business Solutions, LLC: Marketing Consultant (6/11 07/11)) Researched and wrote a detailed marketing plan; planned and wrote site copy for a new website. Provided advice and direction to new business owner on her Virtual Assistant service offering. Testimonial: Lori brought a sense of peace and clarity to my ideas and helped me to achieve more progress in developing my business in 12 weeks than I was able to accomplish on my own. The best thing about her is that she undersells but over performs on every project and task she is given. ~ M. Nicholas, Owner Compass Rose Wedding and Event Planning, LLC: Marketing Consultant (6/11) Reviewed and assessed website and marketing initiatives to make improvement recommendations on how to increase awareness and sales of this wedding and event planning business. Testimonial: She is extremely knowledgeable and thorough - her review of my website and advertising campaign was very useful in growing my business. ~ L. Poirier, Owner www.vitaminssupplements.com: Marketing Consultant (5/11) Provided advice and direction to new business owner on commercialization strategies for a vanity URL website in the health supplement industry. Researched and wrote a strategic marketing plan for a vanity focused on affiliate sales revenue. Testimonial: Lori has great marketing insights and has definitely helped to put my business onto a good track. She's highly recommended! ~ Ben C., Owner NNCD Ventures, LLC: Marketing Consultant (3/11) Researched and wrote a detailed marketing plan; planned the development and wrote site copy for a new website in the penny auction space. Testimonial: Great working with her. Will ask to work with her on future projects. ~ C. Nyguen, Co-Founder Genco, Inc: Marketing Consultant (3/11) Researched and wrote a strategic and detailed marketing and media plan with a budget for this companys entry into the liquidation market segment. Testimonial: I highly recommend Lori. She took a real interest in the project and recommended very sound marketing strategies. ~ J. Bierfeldt, Director of Marketing Cell This, Inc. Marketing Consultant (2/11) Researched and wrote a detailed marketing plan; planned the development and wrote site copy for a new website for a Beta trial of new Daily Deal concept utilizing mobile technology. Testimonial: Very knowledgeable, very professional provider. Highly recommend. ~ Bob. H., Founder
Emax
Marketing Consultant
2010 - 2011
Provided advice and direction to client on commercialization of 3 new product concepts. Researched and wrote a detailed marketing plan for launch of a new medical device based on proprietary technology in several channels targeting the disabled market. Negotiated and bought media. Developed sales collateral. Wrote website wireframe, development brief and site copy and oversaw production.
Elance 2010 (Multiple)
Marketing Consultant
2010 - 2010
Adaptive Study Test Prep, LLC: Marketing Consultant (1/11 and 7/10) Researched and wrote a market feasibility study for a new concept SaaS GMAT test prep service as well as a detailed marketing and media plan. Provided advice and direction to new business owner. Testimonial: Lori does good work and is an expert in her field. She was an absolute pleasure to work with and continues to be a great asset in my project. I fully expect to work with her further as the project progresses. She is truly experienced in her field and is very knowledgeable with respect to market analyses, online product development, and the general requirements of an early venture. I would definitely recommend her to anyone else in need of a marketing partner. ~ J. Hereford, Founder WiTuners, LTD: Marketing Consultant (12/10) Researched and wrote a market and competitive assessment study as a basis to determine product offering, pricing and positioning. for WiTuners entry into the US WLAN market. Testimonial: Thanks Lori for your excellent work. ! Look forward to work with you in the future soon. ~ S. Smith, Co-Founder ValuGem, LLC: Marketing Consultant (10/10) Researched and wrote a market assessment and target audience profile as well as an detailed and actionable marketing plan for the launch of a new business website in the online PayDay Loan market. Testimonial: Lori's work was very professional and she met deadlines. Strongly recommend her. I will definitely use her services in the future. ~ R. Iskander, Founder Great Pilates Now, LLC: Marketing Consultant (7/10 1/11) Provided advice and direction for the new business launch of an online Pilates Studio (www.greatpilatesnow.com) . Wrote wireframe and website development brief and site copy. Researched and wrote strategic and actionable marketing plan. Developed a 5-year financial pro-forma to support the business plan. Testimonial: Lori Hall dives in and gives fantastic professional service. She makes me feel like my project is her highest priority. She goes beyond the job outline to meet goals. ~ J. Farmer, Founder BioCareers, LLC: Marketing Consultant (6/10) Research and wrote a market sizing study, assessed the website and marketing initiatives and made actionable recommendations for improvement for this Life Sciences field career services firm Testimonial: Lori has an excellent grasp of on and offline marketing. She is able to pull together a coherent marketing story and recommendations from individualized data and present it all in a very competent manner. Once our project was underway, Lori was very responsive--an excellent business partner. I considered her an important, although part time, part of our marketing team. ~N.Folger, Co-Founder
PeopleCare
Marketing & Business Development Consultant
2009 - 2010
Advised and consulted with Physician-Client on the development of a virtual medical services practice in the Occupational Medicine Segment. Identified, recruited, developed and managed relationships with medical technology providers to facilitate remote medical treatment and prescription dispensing. Write business and marketing plan to present to investors. Testimonial: Excellent job. Very knowledgeable and an excellent writer ~ Dr. S. Gest, Founder
Medicat, LLC
Marketing Project Consultant
2009 - 2009
Develop and manage email and direct mail projects, write and design sales/marketing materials and coordinate trade show activities for this Healthcare information technology provider.
Elance 2009 (Multiple)
Marketing Consultant
2009 - 2009
Instock, Inc: Marketing Consultant (12/09) Researched and wrote a strategic and detailed marketing plan for clients entry into new direct sales channels (b2b) in the IT Hardware segment. Researched and recommended CRM solutions. Designed a direct response lead gen program. Developed a sales lead management process. Testimonial: Great experience! Will use her again!~ S. Cline, Owner Game Set Cash, LLC: Marketing Project Manager (8/09) Developed marketing program and sales presentation for recruiting College Ambassadors for a new electronic gaming league. Aquarian Telecom, LLC: Marketing Consultant (7/09) Researched and wrote a strategic and actionable marketing plan to drive paid subscription to clients residential and small business VoIP phone service. Testimonial: Lori provided a comprehensive marketing plan for our company in record time ~ J. Berry, Founder Til Gifts Do Us Part, LLC: Marketing Consultant (6/09) Researched and wrote strategic and actionable marketing plan for this start-up business in the Gifts industry. Provided advice and direction to the business owner on networking and business development techniques. Testimonial: Lori provided me with a very thorough marketing plan with recommendations and ideas to consider for my new business that were supported by data. She was professional and respectful throughout the process and possessed the expertise I was looking for. With her combination of past corporate experience and entrepreneurship, I would confidently recommend her for both new entrepreneurs as well as for seasoned or well-established businesses.~ J. Anochie, Founder CNN Comics, LLC: Marketing and Business Development Consultant (05/09) Prepare sales presentation for national family-centric restaurant chains to host game leagues of popular children games (e.g. Pokemon) as a new method to generate site traffic. Identify key contacts, facilitate the sales presentations and provide advice and direction to the company founder. Testimonial: Ive met few people with such professionalism and dedication. She embraces your project and provides vital feedback from her extensive background. Hiring her is not an expense, it is an investment. We highly recommend Lori for any job that requires passion and dedication. ~ A. Valdes, Co-Founder
Cake and a Prayer
Market Consultant
2009 - 2009
Researched and wrote detailed 12 month marketing plan, calendar and budget; Developed website and wireframe redesign specifications brief. Coached client through creation of a business plan targeting a franchise business model for this new eCommerce business in the Religious Gift Industry.
Sports Legends Challenge
Marketing, Advertising & Promotions Consultant
2008 - 2009
Researched and wrote a detailed marketing plan including, target audience definition and quantification, media plans, channel plans, social media makreting plans and a website lead capture/conversion plan for this sporting event marketing and production firm.
Bubby's Boutique
Marketing, Business Development and Operations Consultant
2008 - 2008
Developed and implemented marketing, business development and streamlined operational initiatives for a relocation of a retail chain from FL to GA. Oversaw development of a new logo and suite of marketing materials (print and interactive) for the Bubby’s Boutique Brand. Implemented a customer referral program and database marketing activities resulting in a 50% increase in traffic, 250% increase in transactions and 25% increase in revenues. Developed and instituted new merchandising, store operations, pricing and discounting standards resulting in a 25% margin increase. Hired and trained new sales staff.
Mountain States Employers Council
Marketing Consultant
2008 - 2008
Conducted indepth industry research, developed a 5-year economic forecast and wrote a market development strategy report for a non-profit HR and training organization (e-Lance project)
RSVP, etc.
Marketing Consultant
2008 - 2008
Researched an wrote a detailed and actionable marketing plan including social media marketing, email campaigns and SEO revisions to drive more traffic and improve sell through for two wedding invitation websites. (eLance Project)
Avadum, LLC/Theraworx
Marketing and Business Development Consultant
2008 - 2008
Developed and implemented marketing and sales organization initiatives for a new Infection Control Product Launch for an early-stage Healthcare Market Firm. Completed in-depth market research of market segment to develop product messaging strategy and write all sales and marketing materials. Developed and created sales programming and materials including Customer Trial Program, Sales Samples Policy, Trade Show Program, etc. Recruited, on-boarded and trained new distributors.
Vantage Point Clubs/Roam
Marketing Consultant/Business Plan Writing
2007 - 2007
Researched and wrote a strategic market & business opportunity assessment for start-up business club venture. Researched, defined and quantified target audience and competitive set groups in Atlanta MSA which was utilized to select site location, finalize product pricing, and serve as the cornerstone of the venture’s business plan. Developed and wrote target audience market research and venture launch marketing plan.
NexCen Franchise Management/The Athletes Foot
Marketing Project Manager
2007 - 2007
Developed and managed national marketing and marcom initiatives for Retail Franchise Organization. Managed the national “In My Shoes” campaign comprised of 11 event marketing initiatives featuring pro-athlete appearances at retail outlets. Designed, developed and implemented national 4Q07 Music Download promotions “Lace Up & Download” and “Give a little, Get a lot” with 235 Franchisee’s, including vendor procurement, turn-key web-based fulfillment process and POP development/production. Developed and launched proprietary in-store video network – TAF TV – including negotiation of 5 year contract with vendor and oversight of development of video content. Negotiated and secured new print vendor for global fulfillment of all permanent and promotional POP, realizing a 40%+ cost savings.
Twin-Star International, Inc.
Marketing Project Manager
2007 - 2007
Manage trade show, sales conference, PR and sales collateral initiatives for a furniture manufacturer. Establish and manage formal project management process over an aggressive Trade Show Calendar consisting of 24+ events. Develop plan and coordinate all activities surrounding company’s annual Sales Conference, including participant travel arrangements, conference agenda, presentations, site selection and management, food and beverage, entertainment activities, logo’d premiums, etc. Managed all PR activities In-House, including Media List & Kit development, write and distribute Press Releases, field all press inquiries, etc. Write plan, copy and secured print quotes for development of all new sales collateral and POP for ‘07/’08 selling season, as well as coordinate pre-production through Graphics Department. Establish process and secure vendor to outsource fulfillment of Sales Collateral and POP to 60+ Independent Rep Force and 500+ customer base.
Contractor's Choice Supply
Marketing Project Manager
2006 - 2007
Developed and managed a marketing plan for a building industry contractor and launch of a new showroom/design center. Developed branding, identity and messaging strategy, including production of new logo, advertising, promotional, signage, direct mai, catalog & sales collateral materials. Built comprehensive database of all target audience groups (Residential Home Builders, General Contractors, Interior Designers and Architects), as well as media list to support Direct Mail and PR activities. Researched, wrote and negotiated annual media plan.
The HomeMag
Marketing Project Manager/Marketing Consultant
2006 - 2006
Developed and led national expansion plan and commercialization efforts for early-stage publishing company. Led Principles and Team in Strategic Planning process, including development of a new branch financial model, infrastructure planning, corporate pro- forma and a fund-raising plan, resulting in securing LOI’s for opening of 5 new markets. Designed and implemented Joint Venture and Franchise Partner marketing program including Recruitment Campaign, Lead Management and Vetting Process’, development of all print and electronic marketing materials and re-skin of website. Project Managed the development of “Branch-In-A-Box” concept including the creation of a comprehensive Operations Manual featuring turn-key process’, procedures and strategic alliances to enable rapid market roll-out.
Quantified Marketing Group
Marketing Consultant/Business Plan Writer
2006 - 2006
Supported restaurant marketing agency in market research and new concept launch projects. Designed market research projects to test new restaurant design concepts. Researched, developed and wrote a comprehensive business plan (Market Opportunity, Operational Plan, Marketing Plan and Financial Pro-Forma) for the launch of a new concept 4-star restaurant in Orlando, FL.
Searchlots.com
Web Software Project Manager/Marketing Consultant
2005 - 2006
Project managed the development & marketed a custom website with proprietary technology for a start-up real estate firm. Wrote MRD/PRD documents and developed the process map for both the website and the proprietary technology, including an automated direct response activation and marketing module. Wrote all copy and oversaw design of website. Managed and coordinated the daily activities of internal and contract (external) programmers, adjusting plans and problem-solving issues to facilitate timely project completion. Developed and executed a highly targeted on-line and off-line customer acquisition marketing program to support the launch of the site, resulting in securing over 5,000 viable, and converting over 250 to Listing Contracts (5% conversion rate). Managed the implementation and configuration of a custom CRM, transaction management and office automation software solution.
Miva.com
Marketing & Market Development Consultant
2005 - 2005
Developed and managed marketing and communication projects, including participation in corporate re-branding initiative. Develop messaging strategy reflecting new Corporate positioning against all internal and external constituencies. Wrote copy and oversee the development of a variety of presentation and collateral material for sales organization. Researched, planned and purchased annual Print and On-line Media Campaign ($600k budget). Developed and executed prospecting and new customer acquisition strategies and programs with sales organization
Studio 101/Olive Garden Account Team
Marketing Consultant/Copywriter
2004 - 2004
Supported Marcom Agency on strategic planning, brand-centric marketing communications and program development. Developed strategic messaging strategy and wrote menu copy for client’s 1Q05 promotional period. Conducted market research, prepared business development plan for improving Take-Out & Gift Card programs revenues. Wrote communications strategy to drive increased wine purchases.
Tube Enterprises, Inc.
Marketing and Product Development Consultant
2002 - 2004
Increased revenue +125% by developing and launching 18 new outdoor furniture products to major Mass Market retailers. Completed market research to develop market positioning strategy to expand into 4 new categories. Led and managed team to develop a unique and new product portfolio (18 new products) from concept to prototype including, category rationalization, concepting, engineering, material specification & testing, off-shore sourcing plan, costing, pricing. production planning, etc. Developed retail trade messaging platform and presentations. Participated in trade presentations, resulting in the securing of over $3.5M in purchase commitments.
Everyday Gourmet, Inc.
Owner/President
2001 - 2003
Increased revenue by 50% via expanded product offering, innovative merchandising & direct marketing programs. Relaunched & expanded retail fine wine outlet to include restaurant, catering and hospitality operations. Developed and generated “destination” events including weekly wine tastings and Jazz evenings, as well as semi-annual executive wine tasting and multi-course wine dinner events. Developed curriculum and taught wine appreciation courses at University of Florida. Developed and implemented targeted direct marketing initiatives & innovative retailing strategies. Managed all operations, including menu planning and execution, staffing, scheduling, financial statements, etc.
Cenetec, LLC
Marketing Consultant
2001 - 2001
Led Team to launch new Technology Accelerator in conjunction with the City of Gainesville, FL and The University of Florida. Researched, identified, rationalized “go-to-market” strategies and wrote business plans for start-up companies. Led product development and commercialization processes for start-up technology companies. Recruited and placed talent for start-up technology companies
DoYou2.com
Partner/Co-Founder/Vice President of Marketing
2000 - 2000
Built and sold a consumer-focused Internet Company in 9 months after securing 250,000+ subscribers. Completed market, segment and consumer research to determine product and company positioning, as well as revenue and product offering. Led and supervised the product and content development process based on a patented software concept. Developed and executed all off and on-line marketing and subscriber acquisition programming. Recruited, hired and managed all personnel, contractors and external support agencies (Marcom, Olcom, PR, IP agencies).
Snapware, Inc.
Marketing Consultant
1998 - 1999
Doubled Revenue in 1 year by repositioning brand, launching new products and expanding into new channels. Completed consumer and market research to determine brand positioning and category role. Relaunched brand, including: rationalizing product line-up; redesigning packaging; consumer and trade media programs; e-commerce website; consumer purchased trial programs; in-store promotional programs; new product offering; revamped pricing/discounting strategy. Led organizational restructure, recruited, hired and trained professional marketing and sales staff,, as well as on-boarded new strategic resources including: Marketing Communications/PR Agency; Consumer Media Purchasing Agency; Fulfillment Agency; IP Firm; Co-Marketing Partner. Instrumental in selling Board of Directors on investing incremental funding to support the strategic plan
Avery Dennison Office Products
Group Marketing Manager
1997 - 1998
Founded new department and led/supervised team for award winning marketing program resulting in +$8M Sales. Founded and supervised Avery’s first-ever corporate consumer and trade marketing department. Led all group-wide market positioning, market segmentation, consumer, trade and corporate identity marketing activities. Trained marketing and sales teams on consumer and trade programming practices. Key Accomplishments: “Avery Celebrates Today’s Secretary and Administrative Professionals”. Led a team of 50 people to design, develop and execute Avery’s first ever fully integrated loyalty marketing program. Program Results: 150 million consumer impressions; Volume +13%, (+$8 million incremental sales) 96% consumer purchase intent Significant brand awareness: +15 aided and +10 un-aided; Reggie Award Winner
Coca-Cola USA
Market Development Manager
1996 - 1997
”Turn-around agent” to reverse market share and volume declines in the largest U.S. Coca-Cola Market. Conducted analysis and assessment of syndicated and consumer research to identify issues & opportunities. Created/implemented a comprehensive local marketing and advertising calendar, including over 225 programs. Developed and trained sales organization on new pricing and merchandising strategies. Managed test market for two new brands, including product placement, promotion, sampling and trial programs. Key Accomplishment: Identified major business opportunity with Sprite Brand. Re-launched the brand to Hispanic and AA segments to garner significant incremental volume. Drove brand from #6 to #2 market share rank in 4 months.
Coca-Cola USA
Group Manager - National Consumer Programs
1995 - 1996
Supervised core (4), and led cross functional team (150 people) to design, develop, execute and implement multiple national consumer marketing programs to launch new products, including: program strategy, objectives & tactics, Strategic alliance sell-in and management, media planning & production, “Instant Win” Programs, retail implementation programs, PR plan development and execution, purchasing and fulfillment, licensing programs, communication strategy, consumer research and analysis, collateral material development, continuity programs, multi-agency management, production/distribution of finished goods, P&L/ROI mgmt for $25M budget, loyalty/rewards programs, direct response marketing programs, legal approvals & trademarks, media merchandising Programs, special & sporting event programming. Key Accomplishment: Powerade campaign drove national market share from 2.9% to 13.8%,, Awareness from 18.9% to 54.4% & Trial to 82.1%.
Coca-Cola USA
Regional Marketing Manager
1993 - 1995
Developed, managed and implemented market, brand and trade development programs for 1/3 of U.S. Markets. Designed, developed, executed over 400 local/regional consumer, brand and trade marketing programs/promotions. Key Accomplishment: Earned national award for innovative continuity and licensing program - “Phone Home”.
Coca-Cola USA
Account Manager
1991 - 1993
Managed 9th largest bottler/franchisee in U.S. as well as the inaugural test market for Coca-Cola’s NCB Brands.
Procter & Gamble
Various Sales Management & Marketing Development Positions
1984 - 1990
-P&G: Broker Manager-Sundor Brands(9/90 – 12/90) (Grew business +25% in 3 months!) -P&G: Unit Manager-Paper Products (5/86 – 8/90) (Supervised 6 people). -P&G: Sales Representative-Paper Products (6/84 - 5/86) (Trade Marketing Programs, too!)
Payment Terms
50% upon project award; 50% upon project completion
References
Sean Campbell
Searchlots.com & TheHome Mag, President/CEO
Searchots.com: Project managed the development & marketed a custom website with proprietary technology for a start-up real estate firm. Wrote MRD/PRD documents and developed the process map for both the website and the proprietary technology, including an automated direct response activation and marketing module. Wrote all copy and oversaw design of website. Managed and coordinated the daily activities of internal and contract (external) programmers, adjusting plans and problem-solving issues to facilitate timely project completion. Developed and executed a highly targeted on-line and off-line customer acquisition marketing program to support the launch of the site, resulting in securing over 5,000 viable, and converting over 250 to Listing Contracts (5% conversion rate). Managed the implementation and configuration of a custom CRM, transaction management and office automation software solution. TheHomeMag:Developed and led national expansion plan and commercialization efforts for early-stage publishing company. Led Principles and Team in Strategic Planning process, including development of a new branch financial model, infrastructure planning, corporate pro- forma and a fund-raising plan, resulting in securing LOI’s for opening of 5 new markets. Designed and implemented Joint Venture and Franchise Partner marketing program including Recruitment Campaign, Lead Management and Vetting Process’, development of all print and electronic marketing materials and re-skin of website. Project Managed the development of “Branch-In-A-Box” concept including the creation of a comprehensive Operations Manual featuring turn-key process’, procedures and strategic alliances to enable rapid market roll-out.
Steve Woody
Avadum, LLC, President/CEO
Developed and implemented marketing and sales organization initiatives for a new Infection Control Product Launch for an early-stage Healthcare Market Firm. Completed in-depth market research of market segment to develop product messaging strategy and write all sales and marketing materials. Developed and created sales programming and materials including Customer Trial Program, Sales Samples Policy, Trade Show Program, etc. Recruited, on-boarded and trained new distributors.
Elance Clients
Elance Clients, Business Owners & Entrepreneurs
Please see feedback from my Elance clients at: https://www.elance.com/s/edit/lorihall/job-history/?t=1
Libby Parker
Bubby's Boutique, Co-Owner
Developed and implemented marketing, business development and streamlined operational initiatives for a relocation of a retail chain from FL to GA. Oversaw development of a new logo and suite of marketing materials (print and interactive) for the Bubby’s Boutique Brand. Implemented a customer referral program and database marketing activities resulting in a 50% increase in traffic, 250% increase in transactions and 25% increase in revenues. Developed and instituted new merchandising, store operations, pricing and discounting standards resulting in a 25% margin increase. Hired and trained new sales staff.
Sharon Davidson
Studio 101/Olive Gardent Account, Account Execuiive
Supported Marcom Agency on strategic planning, brand-centric marketing communications and program development. Developed strategic messaging strategy and wrote menu copy for client’s 1Q05 promotional period. Conducted market research, prepared business development plan for improving Take-Out & Gift Card programs revenues. Wrote communications strategy to drive increased wine purchases.
Bob Wright
Tube Enterprises, LLC, General Manager
Increased revenue +125% by developing and launching 18 new outdoor furniture products to major Mass Market retailers. Completed market research to develop market positioning strategy to expand into 4 new categories. Led and managed team to develop a unique and new product portfolio (18 new products) from concept to prototype including, category rationalization, concepting, engineering, material specification & testing, off-shore sourcing plan, costing, pricing. production planning, etc. Developed retail trade messaging platform and presentations. Participated in trade presentations, resulting in the securing of over $3.5M in purchase commitments.
Lori A. Hall . | Elance

Lori A. Hall .