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Lori Perkins | Elance
 
176985602337900
Last Sign-in: Jul 10, 2014

Lori Perkins

Product and Channel Marketing
   United States
  |   Ashburn, VA

Overview

Versatile marketing consultant known for aligning customer insights with business objectives to build programs that deliver results. Extensive experience designing and implementing go-to-market strategies for new products, services, and sales channels in startup environments.

Results oriented and customer focused with a contagious enthusiasm. Successfully drives execution by fostering cross-functional collaboration. Recognized for ability to effectively communicate across all levels and functions. Broad-based experience spanning retail,...

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Skills (10)

Tested
Go-to-market Strategy
Marketing Strategy
Product Management
Product Marketing
Internal Communications
Channel Strategy
Sales Channel Development
Cross-functional Team Leadership
Sales
Marketing

Employment

Time Warner Cable
Director Acquisition and Product Marketing
2011 - 2013
Developed marketing strategies to drive new customer acquisition efforts. Identified, assessed, and prioritized opportunities based on segmentation framework, consumer research and analytics,...
Time Warner Cable
Director, Product Marketing
2010 - 2011
Drove product marketing efforts for consumer services including launch of new mobile and home management lines of business. Developed product and program go-to-market strategy related to sales...
Marketing Consultant
Marketing Director
2006 - 2010
Drove efforts related to the development, launch and support of a new retail channel for a leading provider of broadband entertainment and telecommunications services, growing channel from four to...
Sprint Nextel
Customer Programs Manager
2005 - 2006
Led a team responsible for marketing and communication strategies, business and consumer segmentation planning, and new business development for 1,500 company-owned stores. Built detailed annual...
Nextel Communications
Sr. Mgr. Channel Development - Retail
2002 - 2005
Managed channel marketing efforts supporting 800+ company-owned stores and over 2,000 indirect points of presence. Partnered cross functionally with field sales, national marketing, product...

Education

George Mason University
BS
-
Overview  |  Job History  |  Resume/C.V.

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Identity
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LoriPerkins
Type
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Member Since
July 2014
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Lori Perkins | Elance

Lori Perkins