Tony Loton | Elance
Last Sign-in: Oct 7, 2015

Tony Loton

Writer, Editor, Designer and Publishing Consultant
   United Kingdom
  |  3:51 pm Local Time


Professional. Dependable. Personal. You deal direct with me, so there are no middlemen, no distributed teams, and no missed deadlines!

I can take your book from “good” to “great”. I can write web site words that work. And I do deliver! Don’t take my word for it; listen to what others have to say:

“I never had to worry about the quality and delivery times.”

“I can tell you if Tony makes you a promise, he keeps it.”

“He is responsive, extremely good at what he does, a pleasure to work with.”

"If you need a great writer who is smart and a pleasure to work with, look no further."

While some other Elancers rate their own writing, editing, and publishing prowess, I have tested in the top 10% (often higher) for specific skills here on Elance.

With the “elevator pitch” out of the way, let me now put a little more meat on these metaphorical bones…
Service Description

Try searching for the following books on, to see just a few of the books that I helped take from “good” to “great” as the editor and / or book designer (depending on the book). Note the nice reviews ;-)

The Emotionally Intelligent Investor by Ravee Mehta

Love Food that Loves You Back by Dorothy Holtermann

Ultimate Gastric Sleeve Success by Dr. Vuong

Unintentionally Celibate by Olive B Persimmon

I help authors takes their embryonic manuscripts all the way to Amazon in print (usually via CreateSpace) and Kindle formats, from developmental editing all the way to final formatting. Other providers may (or may not) be able to write grammatically good English, but do they also have a real "way with words" to tell your story?


I have worked with web site owners (more details on request) and have regularly been commissioned by the likes of Barclays Stockbrokers, Microsoft, and other leading companies to provide very accessible educational content. I have written feature articles and article series for financial journals such as The Motley Fool and SpreadBet Magazine, and feature articles for IT magazines such as The Java Developers’ Journal and C#-Today. Not to mention my contributions to a blog about erectile dysfunction (don’t laugh).

As an editor I have helped many authors get their articles, dissertations, web content and book manuscripts into good shape with good English... whether British or American.


Before becoming an independent Word wordsmith and self-publishing guru (yes, really) here on Elance, I was published by traditional publishers including John Wiley & Sons (academic and technical), Wrox Press (IT) and Harriman House (financial).

In former lives I have been an IT consultancy practice manager, an Associate Lecturer with the UK’s Open University, and a private stock trader. And I was once in a band that you'll never have heard of!


I will do exactly what I say I will do, when I say I will do it. I won't even pitch for your project if I don't think I can do it, so you can be confident that you won't have to go elsewhere to "finish the job" or to put right what I have done wrong. Like I said at the start: you deal direct with me, so there are no middlemen, no distributed teams, and no missed deadlines!

Actually, I'm fairly picky about the projects I pitch for, and I only take one or two significant jobs at a time that I think are "right up my street". Your project is important, so you should be picky too, and I hope you pick me as your perfect partner.

Professional. Dependable. Personal. That's me :-)
Microsoft Corporation
Microsoft Certified Professional
Awarded: 2004
University of Keele
BSc. Hons Computer Science with Management
- 1991
LOTONtech Limited
Writer, Editor, Designer and Publishing Consultant
2000 - Present
Payment Terms
We'll agree to a mutually acceptable pay rate and payment schedule, very often with a "fixed price" and with interim milestones that allow you to pay-as-we-go. But let's not talk about the money until we've decided that I'm the right man for your job... and you have the right job for this man.
Tony Loton | Elance

Tony Loton