Laura L. | Elance
 
176985602337900
Last Sign-in: Dec 16, 2011

Laura L.

Graphic Design - Print Web
   United States
  |   Patchogue, NY
  |  1:01 am Local Time

Resume/C.V.

www.LauraRLarson.com

I work both individually and within a group of talented professionals to produce advertising campaigns and branding packages that are impactful and result driven. My diverse range of clientele includes retail, educational, medical, legal, corporate, government and not-for-profit organizations.

Each of my projects begins with research and analysis to enable me to fully grasp my clients' business and target audience. I then determine how I can service them economically, while generating the greatest response. From there, I indulge in concept development and design. I integrate several aspects of art, technical skills and design seamlessly, to create campaigns and branding packages that are not only specifically targeted, but also creative and memorable. The final result is the production of work that both I and my clients can be proud of.
Service Description
- Diverse clientele: retail, educational, medical, legal, corporate and not-for-profit organizations
- Ads
- Print projects from concept to completion (banners, posters, canopies, brochures, signs, mailers, magazine/newspaper ads, showroom displays, trestles, subway walls, etc.)
- Web design and creation, newsletters, web banners, and email blasts.
- Television advertising (concept development, frame layout, storyboards, voiceovers, commercial graphics, and assist the director in edit sessions)
Education
Dowling College
Masters in Education
2006 - 2008
Farmingdale University
Bachelors in Visual Communications
2002 - 2006
Employment
The Public Relations & Marketing Group
Graphic Designer
2011 - Present
Successfully branded or revamped the identities of many major companies through logo creation, corporate identities, print and web Successfully promoted many major companies through print and web campaigns Expanded my knowledge and work experience to include video extraction/editing
CBC Media
Senior Designer
2008 - 2011
- Responsible for the development and advancement of a diverse clientele: retail, educational, medical, legal, corporate and not-for-profit organizations (PC Richards, Lindenhurst Eye, Saf-T-Swim, NY Auto Giant, Dreamland Amusements, etc.) - Consistently recognized for fresh and innovative ideas and applications - Successfully translated subject matter into concrete design for print and web advertising - Delivered print projects from concept to completion (banners, posters, canopies, brochures, signs, mailers, magazine/newspaper ads, showroom displays, trestles, subway walls, etc.) - Accountable for achieving statistically successful and competitive web campaigns that are creative, memorable and specifically targeted. Services include web design and creation, newsletters, web banners, and email blasts. - Expanded my knowledge and work experience to include television advertising (concept development, frame layout, storyboards, voiceovers, commercial graphics, and assisting the director in edit sessions) - Modeled - Researched and analyzed clients' businesses, their target audience and ways to reach them both economically and responsively - Re-organized the production team's files across the company's network and servers - Assisted in directing a team of designers and coordinated their work with programmers, editors and content staff
N Babylon School District
Substitute and Student Teaching
2006 - 2008
D&S Advertising Inc
Lead Designer
2005 - 2007
- Directed a team of designers (hiring, training, delegating, proofing, troubleshooting, constructive criticism) - Organized and executed print and web campaigns (ads, mailers, sell sheets, information packets, promotional pieces, and websites) - Successfully promoted and informed clients of new and existing services through print, direct mail and internet campaigns - Photography - Established and maintained trusting relationships with major and smaller printing companies and prepared publications for print - Designed corporate quality ads for many distinguished clients (Sherwin Williams, Geico Direct, Salvation Army, Adecco, NBTY, Southwest Airlines, Paychex, Best Yet Groceries, etc.)
Payment Terms
None specified
Laura L. | Elance

Laura L.