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Lucia F. | Elance
 
176985602337900
Last Sign-in: Nov 11, 2015

Lucia F.

Marketing Manager, SEO, Social Media
   Portugal
  |   Lisboa, Lisboa
  |  3:42 am Local Time

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Overview

Minimum Hourly Rate $22

I am committed to the highest standards of work, attention to detail, communication skills, creative thinking and continuous improvement.

I have a valuable experience within the marketing and agency environment and across several industry sectors.

I have 15 years of experience in Marketing communications, online and offline marketing, customer relationship management, and magazine edition.

I have a BA degree in Public Relations and Advertising and a Post-graduation in International Marketing. Recently I have also obtained a...

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Jun 13, 2013|Sales Presentations|Private|Working

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Portfolio

Responsible for Mercedes-Benz Transport magazine coordination: defining national...
Presentation at Mercedes-Benz to explain how the customer reaches the buying decision...
Responsible for creation, development and coordination of the annual incentives program...
CSI study (Customer Satisfaction Index) for Mercedes-Benz customers. Result's analysis,...
Responsible for CRM acquisition (online and offline) and loyalty (offline) programmes’...
http://portalartigos.com/adeque-o-seu-escritorio-as-necessidades-da-sua-empresa/
Management of content creation, search engine optimization, link building, development...
http://www.nero.com.pt/
Facebook page management. Defining content strategy, maintaining online competitions...
http://www.facebook.com/nerorestaurantebelem

Skills (8)

Tested

Service Description

Marketing Programs
Marketing Plans
Marketing Research
Project Management
Strategy & Planning
Web Marketing
SEO
Social Media
Advertising
Brand Management
Business Plans
CRM Programs
Database Marketing
Direct Marketing / Direct Mail Programs
Editing & Publishing
PowerPoint Presentations
Writing Services

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Employment

Freelancer
Marketing Manager
2011 - Present
• Website Management: management of content creation, search engine optimization, link building, development and management of ad offerings; responses to customer requests, monitoring of site...
SUCH - Hospitals Management Company
Marketing Manager
2009 - 2010
• Consolidation of the CRM project: coordination of external supplier, project needs design and quality control. • Customers and competition research and creation of market report. • Launch...
Mercedes-Benz Portugal
Marketing and CRM Manager
2005 - 2009
• Responsible for developing CRM strategy in line with overall business objectives and allocating annual budget. • Responsible for CRM acquisition (online and offline) and loyalty (offline)...
Freelancer
Marketing Communications Freelancer
2003 - 2005
• Created the marketing plan for promoting Sant’Anna Palace in Lisbon. Developed its promotional materials, wrote and issued press releases of special promotional actions. • Negotiated partnerships...
Capital IT
Marketing Communications Manager
2001 - 2003
• Reported directly to the General Manager, being responsible for developing and executing the Public Relations plan for the company; • Coordinated and implemented marketing activities, such as...
John Ryan International
Account Executive
1996 - 1999
• Managed multiple communications projects to implement and develop the new positioning of the Bank in the market; • Managed the full process for producing printed communications projects from...
Bates Portugal
Account Junior
1994 - 1996
• Acted as primary client contact to plan, implemented and developed all direct marketing programs;

Education

Flag - Professional Training Services
Search Engine Marketing Specialized Course
2011 - 2012
London South Bank University
International Marketing - Post-graduation
1999 - 2000
Instituto de Novas Profissões
Bachelors, Public Relations and Advertising
1992 - 1998
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Marketing
Research
Project Management
Strategy & Planning
Web Marketing
Social Media
Portuguese
Spanish
English
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
LuciaMF
Type
Individual
Member Since
March 2012
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Lucia F. | Elance

Lucia F.