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Luciana Gil | Elance
 
176985602337900
Last Sign-in: Jul 1, 2015

Luciana Gil

Expert Marketing Strategy
   Brazil
  |   Sao Paulo, Sao Paulo

Overview

Accomplished, senior Marketing professional with 15 years’ experience in fast moving consumer goods, encompassing brand and product marketing plan, marketing strategy, brand positioning, product and brands launches, consumer and trade promotions, market analyses, ad campaigns and media plan briefs. Experience and skills developed at Nestlé, Bacardi, Coca-Cola, BIC and Johnson & Johnson.

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Portfolio

Coca-Cola FEMSA (2010-2014) - Still and Carbonated Soft Drinks Marketing Category...

Skills (9)

Tested

Service Description

Consulting or development:

Marketing Strategic Plan
Marketing 360º Plan
Brand/Product Strategy
Brand positioning
Marketing mix strategy
Trade marketing actions


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Education

Kellogg School of Management
Kellogg on Branding - Executive Education
2011 - 2011
Fundação Getúlio Vargas EAESP/FGV
Master in New Product Development
2003 - 2005
Fundação Getúlio Vargas EAESP/FGV
Master in Marketing
2003 - 2005
Fundação Getúlio Vargas (EAESP/FGV)
Business Administration Bacharel
1996 - 2000
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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  • 12 months
  • Lifetime
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LucianaGil
Type
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Member Since
May 2015
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Luciana Gil | Elance

Luciana Gil