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Courtney L. | Elance
 
176985602337900
Last Sign-in: Nov 21, 2013

Courtney L.

Compelling Brand Solutions and Communications
   United States
  |   Ventura, CA
  |  7:20 pm Local Time

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Courtney L.'s identity has been verified.  Learn More

Overview

I have lived in the world of marketing communications for over a decade with the privilege of working for and with some of the world’s most recognized brands, destinations, and personalities. Clients and work have included Nike, Red Bull, actor Patrick Dempsey, Blue Cross of Idaho, non-profit young adult cancer organization First Descents, and Jackson Hole, Santa Barbara, and Snowmass Village.

My background includes in-house, in-agency, and independent contractor, collaborating with award-winning creative teams to produce acclaimed...

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Portfolio

Wrote the headlines, taxonomy, and content for Patrick Dempsey's website.
http://www.patrickdempsey.com/
Traveled to Zambia to write the tabloid-style content, Hype & Lies, about...
http://luddencreative.com/#!/?project=red-bull
Interviewed and developed customer stories and wrote all additional content for the...
http://https://www.bcidaho.com/_assets/Annual_Report_2006.pdf
Designed and developed copy for First Descents--a non-profit organization that provides...
http://firstdescents.org/wp-content/uploads/2013/09/2012-First-Descents-Annual-Report_v4.4.pdf
Developed compelling corporate communications for the 2007 Blue Cross of Idaho Annual...
https://www.bcidaho.com/_assets/2007AnnualReport.pdf
Wrote a feature-length article documenting the making of the Starz documentary about...
http://luddencreative.com/#!/?project=raw-footage
Wrote entire site content, including headlines, calls-to-action, and taxonomy for...
http://www.gosnowmass.com/
Developed the tone, voice, and copy for a brand repositioning piece for the Boise...
http://luddencreative.com/#!/?project=boise-public-library
Wrote the copy for the 2008 Blue Cross of Idaho annual report, including headlines....
https://www.bcidaho.com/_assets/2008AnnualReport.pdf
Designed the logo and brand platform for action sports-based public relations firm,...
Developed the copy for the 2009 Blue Cross of Idaho Annual Report.
https://www.bcidaho.com/_assets/2009_Annual_Report.pdf
Wrote the content for the 2010 Blue Cross of Idaho Annual Report.
https://www.bcidaho.com/_assets/2010-Annual-Report.pdf
Developed the content for the 2011 Blue Cross of Idaho Annual Report.
https://www.bcidaho.com/_assets/2011-Annual-Report.pdf

Skills (8)

Tested
Copywriting
My Score
avg
Social Media Marketing
My Score
avg
Passed
Content Writing Skills Test
My Score
avg

Service Description

COPYWRITING, COMMUNICATIONS, CONTENT DEVELOPMENT, and BRAND STRATEGY:
Award-winning words that range from campaign and headline development to blogging, website content, advertising copy, corporate communications, social media content and strategy, and athlete branding.

Work Samples and Clients:
PatrickDemspey.com (website content)
GoSnowmass.com (website content)
Red Bull (athlete branding, feature article)
Jackson Hole (marketing communications)
Blue Cross of Idaho (corporate communications, print advertising copy, radio scripts)

DIGITAL MARKETING - MOBILE, SOCIAL, and NEW MEDIA
Extensive experience developing marketing strategy, budgets, and marketing management.

Work Samples:
Visit Santa Barbara (comprehensive digital marketing management and strategy)
Jackson Hole (marketing strategy, budgeting, market plan implementation)
Foerstel Design (account management, campaign development)

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Employment

Visit Santa Barbara
Digital Marketing Manager
2012 - 2013
Development and implementation of digital marketing strategies, including mobile, social and new media and content creation to drive overnight visitation, create brand awareness and generate,...
Jackson Hole Central Reservations
Marketing Manager
2007 - 2011
Directed marketing, budget allocation and media planning and buying for Jackson Hole-based travel and tourism agency, including over 50 shareholders and partners. Established and cross-polinated...
Donahoe Pace & Partners
Account Manager
2006 - 2007
Acted as liaison between all agency departments and stakeholders. Administered promotional calendars, deadlines, and budgets. Responsible for marketing development for a spectrum of regional and...
Foerstel Design
Account Manager
2006 - 2007
Acted as liaison between all agency departments and stakeholders. Administered promotional calendars, deadlines, and budgets. Responsible for marketing development for a spectrum of regional and...
Backbone Media
Account Manager
2004 - 2006
Established and leveraged relationships with writers, editors, and producers to strategically place client brands. Optimized client promotion in local, regional, national, and trade publications...
Tarkio Kayak Adventures
Executive Director
2003 - 2004
Coordinated the national and global travel, accounting, budget development, and payroll for ten employees. Managed operations and marketing for a global adventure travel company and worked...
First Descents
Executive Director
2002 - 2002
Developed infrastructure for non-profit organization offering adventure programming to young adults with cancer. Organized week-long program, schedules, volunteer hours, instruction, fund-raising...
Nike
Sports Marketing Intern
2001 - 2001
Managed athlete sponsorship and event fulfillment. Helped produce a two-week long athlete photoshoot in Kuaui.

Education

University of Montana
BS Marketing Administration, German Minor
1996 - 2001
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copywriting
design
logo design
branding
marketing
communications
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  • 12 months
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Identity
Username
luddencreative
Type
Individual
Member Since
November 2010
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Courtney L. | Elance

Courtney L.