Don Draper is dead. So are the days of marketing strategies being driven by large creative concepts. Today, we don't use focus groups or sample data to tell us what customers want--we know what they want because we can analyze them individually. We can reach them individually, too. But in order to give the right customer the right message at the right time, we need data to drive our actions--that's where I come in.
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As a seasoned marketer with ten years of experience leading digital media for award-winning marketing agencies, I am an expert...
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I would happy to share with interested clients case studies of my excellent work in the following areas:
- Online Marketing Strategy
- Digital Media Planning/Buying
- Digital Ad Campaign Development and Management
- Social Media Marketing (organic broadcasting as well as promotion)
- Online Reputation Management and Sentiment Analysis
- Content Development (professional blogging, web copy writing, ghostwriting)
Additional detail is as follows:
- Online Marketing Strategy: Sound strategy starts with having the right goal--too often, brands do not. I drive success for my clients by applying deep expertise in media advertising with years of robust experience in business strategy. I hold an MBA from the University of Chicago, and boast a 15-year long career in the digital space. My understanding of the evolution of online usership across complex and changing demographics, as well as my grasp of online media advertising life cycles uniquely positions me to develop world-class digital strategies.
- Digital Media Planning/Buying: I develop of tactical media plans that specify the media mix, allocate budgets across tactics, and project reach, engagement and conversions. Robust documentation related to plan specifications and projected results is always included.
- Digital Ad Campaign Development and Management: I do both original development and enhancement of digital advertising campaigns, including self-managed campaigns (Google AdWords, BingAds,...
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