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Thinking Cap Media | Elance
 
176985602337900
Last Sign-in: Jun 21, 2016

Thinking Cap Media

Data-Driven Marketing. Measurable Results.
   United States
  |   San Francisco, CA
  |  7:33 pm Local Time

Overview

Don Draper is dead. So are the days of marketing strategies being driven by large creative concepts. Today, we don't use focus groups or sample data to tell us what customers want--we know what they want because we can analyze them individually. We can reach them individually, too. But in order to give the right customer the right message at the right time, we need data to drive our actions--that's where I come in.

As a seasoned marketer with ten years of experience leading digital media for award-winning marketing agencies, I am an expert...

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Sep 27, 2011|Viral Marketing|$2,810|Working
Aug 16, 2011|Ad Campaigns|$1,925|Working
Jul 30, 2011|Marketing Strategy|$1,300|Completed
Jul 20, 2011|Other - Sales & Marketing|$0|Completed

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Skills (4)

Tested
Business Writing Skills Test (U.S. Version)
My Score
avg
Creative Writing Test - Non-fiction (U.S. Version)
My Score
avg
Passed
Business Plans Test
My Score
avg

Service Description

I would happy to share with interested clients case studies of my excellent work in the following areas:

- Online Marketing Strategy
- Digital Media Planning/Buying
- Digital Ad Campaign Development and Management
- Social Media Marketing (organic broadcasting as well as promotion)
- Online Reputation Management and Sentiment Analysis
- Content Development (professional blogging, web copy writing, ghostwriting)

Additional detail is as follows:

- Online Marketing Strategy: Sound strategy starts with having the right goal--too often, brands do not. I drive success for my clients by applying deep expertise in media advertising with years of robust experience in business strategy. I hold an MBA from the University of Chicago, and boast a 15-year long career in the digital space. My understanding of the evolution of online usership across complex and changing demographics, as well as my grasp of online media advertising life cycles uniquely positions me to develop world-class digital strategies.

- Digital Media Planning/Buying: I develop of tactical media plans that specify the media mix, allocate budgets across tactics, and project reach, engagement and conversions. Robust documentation related to plan specifications and projected results is always included.

- Digital Ad Campaign Development and Management: I do both original development and enhancement of digital advertising campaigns, including self-managed campaigns (Google AdWords, BingAds,...

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Overview  |  Job History  |  Team  |  About the Company

Keywords

Professional Blogging
Social Media Marketing
Search Engine Marketing SEM
Digital Display Advertising
Media Planning
Marketing Strategy
Marketing Agency
Reputation Management
Search Engine Optimization SEO
Digital Advertising
Company Snapshot
Sales & Marketing
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
1
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
luxe_empire
Type
Company
Member Since
October 2009
Elance URL
Verifications
Thinking Cap Media | Elance

Thinking Cap Media