Luxe Virtual Media is a San Francisco Bay Area based virtual media marketing agency providing world class services to industry-diverse clients. The Luxe brand leverages the strengths of top-notch professionals who have elevated their specialty areas to an art form. Firmly rooted in the Bay Area culture of leading-edge practices and progressive thinking, Luxe focuses on quality and sophistication. Our effectiveness in driving results stems from the passion of our consultants, who enjoy what they do and are committed to our clients.
Luxe Virtual Media specialists are a group of strategists, creative directors, campaign managers, designers, writers, and programmers who are the best at what they do. Our business maintains agility by functioning as a collaborative of contractors with deep subject matter expertise. Based on the goals and specifications of a project, Luxe leadership hand-selects consultants with the appropriate functional, thematic, and industry skills sets.
We would happy to share with interested clients case studies of our excellent work in the following areas:
> Online Marketing Strategy
> Ad Strategy and Campaign Management
> Social Media Marketing
> Brand Defense
> Sentiment Analysis
Additional detail around each category is as follows:
> Online Marketing Strategy: Luxe Virtual Media excels where traditional marketing agencies fall short, leveraging deep expertise in digital media to cultivate results that traditional marketing agencies cannot. Top strategist Kim Palacios holds an MBA from the University of Chicago, and began her virtual media career in 1999 as an online marketer at the height of Web 1.0. Her understanding of the evolution of online usership across complex and changing demographics, as well as her grasp of online media advertising life cycles uniquely positions Luxe to outperform much larger competitors.
> Online Ad Strategy and Campaign Management: Original development or enhancement of digital advertising campaigns, including those run via Google AdWords, Microsoft AdCenter (Yahoo! and Bing), and direct media buys. Our array of services includes graphic ad design, ad copy writing, campaign setup, advanced analytics and optimization (including integration of Google Optimizer experiments and Google Analytics results), executive reporting and campaign performance summary.
> Social Media Marketing: Twitter, Facebook, YouTube, MySpace, and LinkedIn channel development, including custom page design, copy writing, sponsored ad development and management, application development, and grassroots follower cultivation.
> Brand Defense: Online reputation management services, including the investigation of harmful or incorrect information, copyright and trademark violations, illegal activity (such as unauthorized product sales), competitive activity, and any other activity that could be harmful to a personal or professional brand.
> Sentiment Analysis: Set-up, management, and reporting for sentiment analysis activities. Core technologies used include Radian 6 and Crimson Hexagon, though Luxe reporting includes additional insights based on other factors and internal expertise.
University of Chicago Graduate School of Business
Master of Business Administration - Concentrations in Finance, Strategy, Entrepreneurship
2003 - 2005
New York University, Gallatin School
Bachelor of Arts
1996 - 2000
Number of Employees
Twirly Girls Pole Fitness, Owner/Proprietor
Luxe Virtual Media manages the marketing strategy and social media presence (e.g., Facebook, Twitter) for a San Francisco Bay Area fitness studio. Prior to the studio's opening, it executed original copy writing for the corporate web site and edited promotional materials
Requirements Engineering Associates, Inc, CEO and Principal
REA Corp. is a San Francisco Bay Area IT and business consulting firm that caters to Fortune 500 companies in growth industries. Work completed includes 1) the development of strategic marketing materials, including market research, related to a corporate rebranding, and 2) copy writing and editing for an energy industry white paper to be published as a research and marketing tool