Marketing and Account Manager with over 6 years of professional marketing, sales and operations experience in the electronics distribution, finance, real-estate and online industry.
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In-depth knowledge in E-Marketing and Search Engine Optimization (including Power Suite SEO, Raven SEO, Google Places, Google Analytics, Online Video Optimization and Link-Building techniques).
Intimate understanding in graphic/web design (DreamWeaver CS4, Illustrator CS4, Premiere, CS4, Photoshop CS4, SiteBuilder, WordPress, Artisteer 2.0).
I specialize in designing marketing material and websites for small business. I currently work at a large franchise firm as a marketing manager pushing PPC and SEO campaigns for over 25 locations across the U.S.
Consulting and training 25 franchise and corporate locations across the United States on all marketing and sales initiatives.
Revamping the corporate website with an integrated marketing firm (partner) to add 5-page microsites for all locations, franchise development section, international element for Averda partner in the United Arab Emirates and Qatar, better lead-generation components, and integrating the marketing calendar.
Developing long-term strategies for Search Engine Optimization (SEO) including keyword efficiency for up to 60 keywords, monthly reporting using SEO Power Suite Rank Tracker software, as well as a thorough competitive SEO analysis for each location.
Exploiting online localization techniques to push traffic using Google Places, Yahoo/Bing Business, local vendors (Yelp, SuperPages, LocalPages), and YouTube video optimization for each location.
Managing a Pay-Per-Click (PPC) campaign with over 400 keywords per campaign for all 25 locations (PPC traffic resulted in 45% of all inbound sales leads).
Composed a marketing calendar for 2012 with a heavy focus on Social Media Marketing (SMM) integration - including corporate Facebook (30 ‘likes’ in 3 weeks), LinkedIn and Twitter (130 followers in 2 months) pages.
Created press releases...
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Web Services Marketing Manager
2007 - 2009
Advised and directed SMBs (Small/Medium Businesses) on properly marketing their websites online and competing for rank and traffic (e.g. GlobalCommericalFinancial.com, CedarRidgeProducts.com,...