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Lydia V. | Elance
 
176985602337900
Last Sign-in: Mar 26, 2015

Lydia V.

Top-Notch B2B Marketing/Communications Consultant
   Puerto Rico
  |   San Francisco Bay Area, CA
  |  3:15 am Local Time

Verified Freelancer

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Overview

Minimum Hourly Rate $50
  |  
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Marketing & Communications guru specializing in B2B technology and professional services industries. I help companies develop effective brand, marketing, and content/communication strategies.

With 20 years experience, a background in both strategy and implementation, and a deep understanding of the B2B sales process, you can trust that I "get it" and am good at what I do. High quality marketing support with a focus on results.

Read More »
Jul 6, 2014|Marketing Strategy|Private|Completed
|
5.0
Jan 21, 2014|Marketing Strategy|Private|Completed
|
5.0
Nov 10, 2013|Marketing & Sales Consulting|Private|Completed
|
5.0
Oct 6, 2013|Marketing & Sales Consulting|Private|Completed

View All »

Portfolio

Drove a B2B acquisition marketing strategy from inception, contributing to $60B in new...
Launched a new brand identity, positioning strategy, lead generation program and...
Developed a go-to-market messaging and marketing strategy for an IT Consultancy firm's...
Highlights of three projects to support non-profits: 1. Helped a movie producer...
I can help develop website content, case studies, video storyboards, sales...
http://www.lydiamarketingconsulting.com/portfolio.html
My marketing blog (The Practical Side of Marketing) is syndicated on...
http://www.business2community.com/author/lydia-vogtner
Developed the brand and messaging strategy for a tech start-up then used it to launch...
http://www.highimpactmetrics.com
Example of an Infographic I developed with the help of my designer. This was created...
http://www.lydiamarketingconsulting.com/1/post/2013/06/how-to-organize-a-b2b-marketing-department-infographic.html
Infographic I created from a blog post about when to hire vs. outsource B2B marketing...
http://www.lydiamarketingconsulting.com/blog/b2b-marketing-when-to-hire-vs-outsource
Developed a strategy for a series of short, to-the-point case studies to quickly engage...
Q&A style case study about a company in the gaming industry that used this...
Wrote 12 press releases as part of a strategic series to demonstrate leadership in...
Wrote a press release to demonstrate the foresight of this company (an IT...
Developed the messaging strategy to showcase Schwab Institutional's value in helping...
Developed the content and managed the production for a series of videos for Schwab...
http://content.schwab.com/si/Flash/ati/index.html?tp://
Created video versions of educational blog content. Visit this url for samples.
http://www.lydiamarketingconsulting.com/video-blog.html
My Elance work history is fairly new but my track record is not. Here are testimonials...
http://www.lydiamarketingconsulting.com/testimonials.html

Skills (10)

Tested
Internet Marketing
Internet Marketing Test
My Score
avg
Marketing
Marketing Methods and Techniques Test
My Score
avg
Marketing Strategy
Brand Strategy
Strategic Planning
Brand Ambassador
Social Media Marketing
Social Media Marketing Test
My Score
avg
Business Writing
Business Writing Skills Certification
My Score
avg
Business Writing Skills Test (U.S. Version)
My Score
avg
Web Content Management
Press Release Writing

Service Description

Marketing and Communications Consultant supporting startups, SMBs, marketing agencies and consulting firms across the globe.

Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value

I CAN HELP WITH:
1. Brand, messaging and go-to-market strategy
2. Planning and oversight (e.g. for digital marketing and social media)
3. Content and communications (planning, story ideas and outlines; advice on mediums, latest trends, 3rd party platforms and tools; competitive analysis, etc.)

HOW I WORK:
I'm mostly a strategist and consultative advisor to help shape, refine or revamp your brand, messaging, content and go-to-market strategy. I can also help with content development and/or oversee implementation of a marketing plan (e.g. if you have worker bees who need guidance and feedback from someone who knows B2B and in general is more senior/experienced).

LOCATION:
My home base is the San Francisco Bay Area, but am currently working from Puerto Rico.

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Employment

Lydia's Marketing & Communication Consulting
Independent Marketing Consultant
2012 - Present
With 20 years sales and marketing experience decided to start my own business as a marketing consultant. I help with strategic marketing, planning, content and implementation. Love what I do.---"I...
UnitedLayer, LLC
Director of Marketing
2012 - 2012
Launched a positioning strategy, brand identity, lead generation plan and content/social media foundation for a premier IT infrastructure provider in San Francisco. --- "Lydia's marketing expertise...
Blackstone Technology Group
Director of Marketing
2011 - 2012
Developed a go-to-market messaging and marketing strategy for Blackstone's leading SaaS platform for the natural gas industry. Also developed a marketing framework and roadmap to take their...
Charles Schwab Institutional Services
Senior Marketer for 13+ Years
1997 - 2011
Drove the acquisition marketing plan for Schwab Institutional, a B2B technology division of Charles Schwab. Led this effort from inception, contributing to over $60B in new business in less than...

Education

Georgia State University
Bachelors - Marketing
-

Keywords

B2B Marketing
Marketing Strategy
B2B Communications
Strategic Marketing and Planning
Marketing Planning
Content Marketing
Digital Marketing
Internet Marketing
Content Writing
Brand Strategy
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
1
0
2
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
LydiaMarketing
Type
Individual
Member Since
October 2012
Elance URL
Verifications
0
Lydia V. | Elance

Lydia V.