When results matter, you need a savvy marketing communications expert who knows strategy as well as execution. You want your message seen and heard so your target audience gets engaged and takes action. That's where you will benefit from my proven track record of achievement in branding, B2B, DTC, trade show and communications. My broad background includes marketing regulated medical products to consumers as well as health care professionals.
Read More »
Award-winning marketing and communication collateral. Examples of deliverables include: retail consumer, patient and HCP newsletters, journal ads, banner ads, eblasts, in-office sales literature, brochures, videos, TV spots and social media plans and more.
Technical and scientific articles, newsletters and other communications supporting thought leadership in the industry. Content tailored to a B2B, Medical professional and DTC audiences.
Ability to work with cross-functional teams such as Sales, medical & clinical affairs, regulatory, legal, PR, IT, manufacturing and senior leadership teams to plan and execute comprehensive marketing communications campaigns and tactics.
Develop and implement 360 agency performance evaluation process to optimize relationships between my clients and agencies.
Develop and implement world-class agency selection and onboarding process
Read More »
Hillside Children's Center
2014 - Present
Open-ended consulting on a project basis. Developed unique "Day in the life of.." job descriptions for key roles. Prospective job applicants now can envision what their day-to-day life would be...
List Assist Real Estate of Rochester
2013 - Present
Develop comprehensive Marketing Plans. Develop new logo and tagline. Write consumer and agent marketing communications material including direct mail and inserts. Next step is to revamp their...
Bausch + Lomb Inc.
Senior Marketing Manager
1992 - 2013
Classical brand management, marketing communications and major event planning.
Developed B2B ad DTC campaigns. Traditional outbound and inbound activities. Products included medical device, OTC...