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Mark M. | Elance
 
176985602337900
Last Sign-in: Oct 9, 2012

Mark M.

Google Adwords Expert With 5 Years Experience
   United Kingdom
  |   Fleet, Hampshire

Overview

Minimum Hourly Rate $13

An ambitious and hard working marketer with 5 years experience within the digital arena. Main passion is across PPC to drive goal objectives with a demonstrable track record of exceeding targets and driving innovation. Constantly abreast with recent developments within PPC and have experience with the following:

Re-Marketing
A/B Testing
Google Display Network
Google Shopping
Ad Extensions
Mobile PPC

Other areas of skills include, SEO, display advertising, analytics, and social media.

Fully Adwords Qualified.

Read More »

Portfolio

Why Mobile is becoming more and more important for Internet Marketing
Geo-Targeting with PPC

Skills (5)

Tested
Google AdWords
Google Analytics
Internet Marketing
SEM
Social Media Marketing

Service Description

Working in a PPC environment for the previous 5 years and responsible for the implementation and management of digital marketing campaigns for a wide range of blue chip clients such as Vue Cinemas, Hiscox and Moneycorp where I have helped manage spend of approx 3m per annum.


Hiscox Home Insurance. After taking over the account reduced PPC spend by 85% while at the same time keeping number of sales constant.

Vue Cinemas. Provide highly targeted paid search and display campaigns for new cinema launches. Recent campaigns achieving an ROI of between 8 and 10.

Forecasting and budgeting across all digital clients.

Responsible for optimising PPC campaigns and making recommendations.

Provide accurate reporting on post analysis campaigns using tools such as Double Click, Google Adwords and Google Analytics.

On the other end of the spectrum I have also worked on clients with smaller budgets where the tools for optimising are exactly the same.

Fully up to speed with recent developments within the PPC arena and include:

Re-Marketing
A/B Testing
Google Display Network
Google Shopping
Ad Extensions
Mobile PPC
Geo-Targeting



Read More »

Education

University of the West of England
BA Marketing
-

Keywords

ppc
paid search
seo
sem
internet marketing
adwords
analytics
search engine
google
pay per click
My Snapshot
Sales & Marketing
1
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
Mark1979
Type
Individual
Member Since
September 2012
Elance URL
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Mark M. | Elance

Mark M.